Brandwave

How popular isCanada Goose in search?

In August 2026, there were an estimated 823K branded searches for Canada Goose worldwide which is down 55% over the last 11 months. Canada Goose holds 10.2% estimated Share of Search among jackets worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patagonia34.1%
  2. Arc'teryx22.7%
  3. The North Face22.7%
  4. Barbour10.2%
  5. Canada Goose10.2%
  6. Columbia0.01%
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Which jackets compete with Canada Goose?

Canada Goose against jackets worldwide, by month

Share of Search by month for Patagonia, Arc'teryx, The North Face, Barbour, Canada Goose. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaArc'teryxThe North FaceBarbourCanada GooseColumbia
Oct 202529.6%19.8%24.2%13.2%13.2%<0.01%
Nov 202525.9%21.2%25.9%9.5%17.4%<0.01%
Dec 202524.3%24.3%24.3%10.9%16.3%<0.01%
Jan 202627.3%22.3%27.3%8.1%14.9%<0.01%
Feb 202632.3%21.6%26.4%7.9%11.8%<0.01%
Mar 202636.2%19.8%24.2%10.8%8.9%<0.01%
Apr 202638.5%21.1%21.1%11.6%7.7%0.01%
May 202637.6%20.6%25.1%9.2%7.5%<0.01%
Jun 202641.3%22.6%22.6%6.8%6.8%0.01%
Jul 202639.3%21.5%26.3%6.5%6.5%0.01%
Aug 202634.1%22.7%22.7%10.2%10.2%0.01%
Sep 2026——————

  1. 1.Patagonia

    34.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -5.3 points.

  2. 2.Arc'teryx

    22.7%

    Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +1.2 points.

  3. 3.The North Face

    22.7%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -3.5 points.

  4. 4.Barbour

    10.2%

    Held 4th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.

  5. 5.Canada Goose

    10.2%

    Held 5th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.

  6. 6.Columbia

    0.01%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Canada Goose and its closest rivals

How has branded search demand for Canada Goose changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canada Goose worldwide fell from 1.8M to 823K.
  • Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among jackets worldwide decreased from 13.2% to 10.2%.
  • Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among jackets worldwide peaked at 17.4% in November 2025 and was lowest at 6.5% in July 2026.

How did search popularity change for jackets worldwide in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%.

  2. In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.

  3. In August 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.

  4. In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%.

  5. In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%.

  6. Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

Where does Canada Goose compete?

Canada Goose is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jackets5th of 610.2%Shown above
Coats3rd of 619.7%Show ranking

How is Canada Goose measured?

Brandwave collects information about searches that people make online using Canada Goose’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • canada goose

Do you work for Canada Goose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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