Brandwave

How popular isPatagonia in search?

In August 2026, there were an estimated 2.7M branded searches for Patagonia worldwide which is down 33% over the last 11 months. Patagonia holds 34.1% estimated Share of Search among jackets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patagonia34.1%
  2. Arc'teryx22.7%
  3. The North Face22.7%
  4. Barbour10.2%
  5. Canada Goose10.2%
  6. Columbia0.01%
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Which jackets compete with Patagonia?

Patagonia against jackets worldwide, by month

Share of Search by month for Patagonia, Arc'teryx, The North Face, Barbour, Canada Goose. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaArc'teryxThe North FaceBarbourCanada GooseColumbia
Oct 202529.6%19.8%24.2%13.2%13.2%<0.01%
Nov 202525.9%21.2%25.9%9.5%17.4%<0.01%
Dec 202524.3%24.3%24.3%10.9%16.3%<0.01%
Jan 202627.3%22.3%27.3%8.1%14.9%<0.01%
Feb 202632.3%21.6%26.4%7.9%11.8%<0.01%
Mar 202636.2%19.8%24.2%10.8%8.9%<0.01%
Apr 202638.5%21.1%21.1%11.6%7.7%0.01%
May 202637.6%20.6%25.1%9.2%7.5%<0.01%
Jun 202641.3%22.6%22.6%6.8%6.8%0.01%
Jul 202639.3%21.5%26.3%6.5%6.5%0.01%
Aug 202634.1%22.7%22.7%10.2%10.2%0.01%
Sep 2026——————

  1. 1.Patagonia

    34.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -5.3 points.

  2. 2.Arc'teryx

    22.7%

    Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +1.2 points.

  3. 3.The North Face

    22.7%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -3.5 points.

  4. 4.Barbour

    10.2%

    Held 4th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.

  5. 5.Canada Goose

    10.2%

    Held 5th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.

  6. 6.Columbia

    0.01%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Patagonia and its closest rivals

How has branded search demand for Patagonia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Patagonia worldwide fell from 4.1M to 2.7M.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among jackets worldwide increased from 29.6% to 34.1%.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among jackets worldwide peaked at 41.3% in June 2026 and was lowest at 24.3% in December 2025.

How did search popularity change for jackets worldwide in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%.

  2. In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.

  3. In August 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.

  4. In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%.

  5. In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%.

  6. Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

Where does Patagonia compete?

Patagonia is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puffer jacket brands2nd of 513.9%Show ranking
Hoodies2nd of 614.9%Show ranking
Jackets1st of 634.1%Shown above
Rain jacket brands1st of 537.1%Show ranking
Fleece brands1st of 537.9%Show ranking
Ski jackets1st of 639.1%Show ranking

How is Patagonia measured?

Brandwave collects information about searches that people make online using Patagonia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • patagonia

Do you work for Patagonia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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