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Outdoor clothing brands:Which are searched most?

In September 2026, The North Face was the most searched among outdoor clothing brands worldwide, with an estimated 4.1M branded searches and 39.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. The North Face39.2%
  2. Patagonia26.4%
  3. Arc'teryx21.6%
  4. Kathmandu5.3%
  5. Rab3.5%
  6. Columbia2.4%
  7. Macpac1.3%
  8. Mons Royale0.26%
  9. Icebreaker0.17%

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Share of SearchLeaderboard

Compare the outdoor clothing brands people buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among outdoor clothing brands worldwide, by month

Share of Search by month for The North Face, Patagonia, Arc'teryx, Kathmandu, Rab, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthThe North FacePatagoniaArc'teryxKathmanduRabColumbiaMacpacMons RoyaleIcebreaker
Oct 202544.5%27.2%18.2%4.5%2%2.4%0.9%0.18%0.15%
Nov 202549.6%22.3%18.2%3.7%1.6%3.3%0.9%0.15%0.15%
Dec 202547%21.1%21.1%4.3%1.6%3.6%1%0.17%0.17%
Jan 202644.8%24.6%20.1%4%2.2%2.8%0.99%0.2%0.24%
Feb 202641.6%28%18.7%4.6%3.1%2.5%1.1%0.23%0.19%
Mar 202635.7%32%17.5%7.9%2.9%2.1%1.6%0.32%0.17%
Apr 202631.9%32.1%17.6%9.6%3.5%2.4%2.4%0.32%0.21%
May 202636.5%30%16.4%9%3.3%2%2.2%0.3%0.2%
Jun 202631.2%31.4%17.2%11.5%3.5%2%2.8%0.31%0.21%
Jul 202636.3%29.9%16.3%9%4%1.9%2.2%0.3%0.2%
Aug 202637.2%27.8%18.6%8.4%3.7%2.1%1.7%0.34%0.18%
Sep 202639.2%26.4%21.6%5.3%3.5%2.4%1.3%0.26%0.17%

This month’s ranking, September 2026

  1. 1.The North Face

    39.2%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +2 points.

  2. 2.Patagonia

    26.4%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Arc'teryx

    21.6%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3 points.

  4. 4.Kathmandu

    5.3%

    Held 4th. 550K estimated branded searches, -33.2% vs prior month. Share -3.1 points.

  5. 5.Rab

    3.5%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Columbia

    2.4%

    Held 6th. 245K estimated branded searches, +17.2% vs prior month. Share +0.2 points.

  7. 7.Macpac

    1.3%

    Held 7th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  8. 8.Mons Royale

    0.26%

    Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  9. 9.Icebreaker

    0.17%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among outdoor clothing brands worldwide?

In September 2026, The North Face was the most searched among outdoor clothing brands worldwide, with an estimated 4.1M branded searches and 39.2% estimated Share of Search within this set. Patagonia is in 2nd place, 12.8 percentage points behind at 26.4% Share of Search.

Global outdoor clothing brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
The North Face44.5% → 39.2%49.6%Nov 202531.2%Jun 20261st
Patagonia27.2% → 26.4%32.1%Apr 202621.1%Dec 20252nd
Arc'teryx18.2% → 21.6%21.6%Sep 202616.3%Jul 20263rd
Kathmandu4.5% → 5.3%11.5%Jun 20263.7%Nov 20254th
Rab2% → 3.5%4%Jul 20261.6%Dec 20256th → 5th
Columbia2.4%3.6%Dec 20251.9%Jul 20265th → 6th
Macpac0.9% → 1.3%2.8%Jun 20260.9%Nov 20257th
Mons Royale0.18% → 0.26%0.34%Aug 20260.15%Nov 20258th
Icebreaker0.15% → 0.17%0.24%Jan 20260.15%Oct 20259th

Each finding as a sentence

  • Across the 12 months ending September 2026, The North Face’s estimated Share of Search among outdoor clothing brands worldwide decreased from 44.5% to 39.2%.
  • Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among outdoor clothing brands worldwide decreased from 27.2% to 26.4%.
  • Across the 12 months ending September 2026, Arc'teryx’s estimated Share of Search among outdoor clothing brands worldwide increased from 18.2% to 21.6%.
  • Across the 12 months ending September 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands worldwide increased from 4.5% to 5.3%.
  • Across the 12 months ending September 2026, Rab’s estimated Share of Search among outdoor clothing brands worldwide increased from 2% to 3.5%.
  • Across the 12 months ending September 2026, The North Face’s estimated Share of Search among outdoor clothing brands worldwide peaked at 49.6% in November 2025 and was lowest at 31.2% in June 2026.
  • Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among outdoor clothing brands worldwide peaked at 32.1% in April 2026 and was lowest at 21.1% in December 2025.
  • Across the 12 months ending September 2026, Arc'teryx’s estimated Share of Search among outdoor clothing brands worldwide peaked at 21.6% in September 2026 and was lowest at 16.3% in July 2026.
  • Across the 12 months ending September 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands worldwide peaked at 11.5% in June 2026 and was lowest at 3.7% in November 2025.
  • Across the 12 months ending September 2026, Rab’s estimated Share of Search among outdoor clothing brands worldwide peaked at 4% in July 2026 and was lowest at 1.6% in December 2025.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among outdoor clothing brands worldwide peaked at 3.6% in December 2025 and was lowest at 1.9% in July 2026.
  • Across the 12 months ending September 2026, Macpac’s estimated Share of Search among outdoor clothing brands worldwide peaked at 2.8% in June 2026 and was lowest at 0.9% in November 2025.
  • Across the 12 months ending September 2026, Rab rose from 6th to 5th among outdoor clothing brands worldwide.
  • Across the 12 months ending September 2026, Columbia fell from 5th to 6th among outdoor clothing brands worldwide.
  • Across the 12 months ending September 2026, Macpac, Mons Royale and Icebreaker held steady: their estimated Share of Search among outdoor clothing brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for outdoor clothing brands worldwide in September 2026?

  1. In September 2026, Arc'teryx gained estimated Share of Search among outdoor clothing brands worldwide, from 18.6% to 21.6%.

  2. In September 2026, The North Face gained estimated Share of Search among outdoor clothing brands worldwide, from 37.2% to 39.2%.

  3. In September 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands worldwide, from 8.4% to 5.3%.

  4. In September 2026, Patagonia lost estimated Share of Search among outdoor clothing brands worldwide, from 27.8% to 26.4%.

  5. Macpac’s estimated Share of Search among outdoor clothing brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.

  6. Estimated monthly branded searches for Rab worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  7. Estimated monthly branded searches for Columbia worldwide fell 33.1% over 12 measured months, from 366K to 245K in September 2026.

  8. Estimated monthly branded searches for Icebreaker worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

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