Brandwave

How popular isKathmandu in search?

In September 2026, there were an estimated 550K branded searches for Kathmandu worldwide which is down 18.3% over the last 12 months. Kathmandu holds 5.3% estimated Share of Search among outdoor clothing brands worldwide and is ranked 4th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. The North Face39.2%
  2. Patagonia26.4%
  3. Arc'teryx21.6%
  4. Kathmandu5.3%
  5. Rab3.5%
  6. Columbia2.4%
  7. Macpac1.3%
  8. Mons Royale0.26%
  9. Icebreaker0.17%
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Which outdoor clothing brands compete with Kathmandu?

Kathmandu against outdoor clothing brands worldwide, by month

Share of Search by month for The North Face, Patagonia, Arc'teryx, Kathmandu, Rab, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthThe North FacePatagoniaArc'teryxKathmanduRabColumbiaMacpacMons RoyaleIcebreaker
Oct 202544.5%27.2%18.2%4.5%2%2.4%0.9%0.18%0.15%
Nov 202549.6%22.3%18.2%3.7%1.6%3.3%0.9%0.15%0.15%
Dec 202547%21.1%21.1%4.3%1.6%3.6%1%0.17%0.17%
Jan 202644.8%24.6%20.1%4%2.2%2.8%0.99%0.2%0.24%
Feb 202641.6%28%18.7%4.6%3.1%2.5%1.1%0.23%0.19%
Mar 202635.7%32%17.5%7.9%2.9%2.1%1.6%0.32%0.17%
Apr 202631.9%32.1%17.6%9.6%3.5%2.4%2.4%0.32%0.21%
May 202636.5%30%16.4%9%3.3%2%2.2%0.3%0.2%
Jun 202631.2%31.4%17.2%11.5%3.5%2%2.8%0.31%0.21%
Jul 202636.3%29.9%16.3%9%4%1.9%2.2%0.3%0.2%
Aug 202637.2%27.8%18.6%8.4%3.7%2.1%1.7%0.34%0.18%
Sep 202639.2%26.4%21.6%5.3%3.5%2.4%1.3%0.26%0.17%

  1. 1.The North Face

    39.2%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +2 points.

  2. 2.Patagonia

    26.4%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Arc'teryx

    21.6%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3 points.

  4. 4.Kathmandu

    5.3%

    Held 4th. 550K estimated branded searches, -33.2% vs prior month. Share -3.1 points.

  5. 5.Rab

    3.5%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Columbia

    2.4%

    Held 6th. 245K estimated branded searches, +17.2% vs prior month. Share +0.2 points.

  7. 7.Macpac

    1.3%

    Held 7th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  8. 8.Mons Royale

    0.26%

    Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  9. 9.Icebreaker

    0.17%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kathmandu and its closest rivals

Every comparison with Kathmandu

How has branded search demand for Kathmandu changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kathmandu worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands worldwide increased from 4.5% to 5.3%.
  • Across the 12 months ending September 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands worldwide peaked at 11.5% in June 2026 and was lowest at 3.7% in November 2025.

How did search popularity change for outdoor clothing brands worldwide in September 2026?

  1. In September 2026, Arc'teryx gained estimated Share of Search among outdoor clothing brands worldwide, from 18.6% to 21.6%.

  2. In September 2026, The North Face gained estimated Share of Search among outdoor clothing brands worldwide, from 37.2% to 39.2%.

  3. In September 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands worldwide, from 8.4% to 5.3%.

  4. In September 2026, Patagonia lost estimated Share of Search among outdoor clothing brands worldwide, from 27.8% to 26.4%.

  5. Macpac’s estimated Share of Search among outdoor clothing brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.

  6. Estimated monthly branded searches for Rab worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

Where does Kathmandu compete?

Kathmandu is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puffer jacket brands5th of 52.5%Show ranking
Outdoor clothing brands4th of 95.3%Shown above
Fleece brands4th of 55.6%Show ranking
Rain jacket brands4th of 55.6%Show ranking
Camping tent brands1st of 557.4%Show ranking
Camping chair brands1st of 558.4%Show ranking
Sleeping bag brands1st of 664%Show ranking

How is Kathmandu measured?

Brandwave collects information about searches that people make online using Kathmandu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kathmandu

Do you work for Kathmandu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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