Brandwave

Helly Hansen vs Kathmandu:Which is more popular?

In September 2026, Helly Hansen and Kathmandu were level in searches among outdoor clothing brands worldwide, with an estimated 550K branded searches each, at 5% of the total each. When we asked ChatGPT and Google AI Overviews about outdoor clothing brands, Helly Hansen appeared in three of the five answers and Kathmandu in none.

Among outdoor clothing brands worldwide in September 2026

Who do people search for more?

Helly Hansen and Kathmandu are searched for about as often as each other.

Helly Hansen 550K searchesKathmandu 550K searches

Who does AI mention more?

Helly Hansen, mentioned in 3 of 5 answers, Kathmandu in 0

Helly Hansen in 3 of 5Kathmandu in 0 of 5

Who does AI recommend more?

Helly Hansen, the only one of the two named

Helly Hansen first in 3Kathmandu never named

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Top outdoor clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Helly Hansen was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kathmandu did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. Arc'teryx2nd
  3. The North Face3rd
  4. Columbia4th
  5. Outdoor Research5th
  6. Helly Hansen6th
  7. Rab7th
  8. Kathmandu–
  9. Macpac–
  10. Mons Royale–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc'teryx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Columbia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outdoor Research4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Helly Hansen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mons Royale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about outdoor clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Helly Hansen or Kathmandu more popular in search?

This chart shows how often people search Google for Helly Hansen and Kathmandu by name. Each line represents a brand's share of searches for all 11 outdoor clothing brands we track, month by month, from English-language searches worldwide.

Helly Hansen and Kathmandu among outdoor clothing brands worldwide, by month

Share of searches by month for Helly Hansen, Kathmandu. The figures are in the table below the chart.

View monthly share of searches table
MonthThe North FacePatagoniaArc'teryxHelly HansenKathmanduRabColumbiaMacpacOutdoor ResearchMons RoyaleIcebreaker
Oct 202542%25.6%17.2%5.2%4.2%1.9%2.3%0.85%0.57%0.17%0.14%
Nov 202546.8%21%17.2%5.1%3.5%1.5%3.2%0.85%0.57%0.14%0.14%
Dec 202544.4%20%20%4.9%4%1.5%3.4%0.98%0.66%0.16%0.16%
Jan 202641.9%23.1%18.9%5.6%3.8%2.1%2.6%0.93%0.62%0.19%0.23%
Feb 202639%26.3%17.6%5.3%4.3%2.9%2.4%1.1%0.86%0.21%0.17%
Mar 202634%30.4%16.6%4.1%7.5%2.7%2%1.5%0.67%0.3%0.16%
Apr 202630.3%30.5%16.7%4.1%9.2%3.4%2.2%2.2%0.82%0.3%0.2%
May 202634.5%28.4%15.5%4.7%8.5%3.1%1.9%2.1%0.77%0.28%0.19%
Jun 202629.7%29.9%16.4%4%10.9%3.3%1.9%2.7%0.81%0.3%0.2%
Jul 202634.6%28.5%15.6%3.8%8.6%3.8%1.8%2.1%0.77%0.28%0.19%
Aug 202635.3%26.4%17.6%4.3%7.9%3.5%2%1.6%0.71%0.32%0.17%
Sep 202636.9%24.9%20.3%5%5%3.3%2.2%1.2%0.67%0.25%0.16%

How has the Helly Hansen and Kathmandu comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Kathmandu took it in March 2026.
  • Across the 12 months ending September 2026, Helly Hansen’s share of searches among outdoor clothing brands worldwide moved from 5.2% to 5%, and its estimated monthly branded searches moved from 823K to 550K.
  • Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor clothing brands worldwide moved from 4.2% to 5%, and its estimated monthly branded searches moved from 673K to 550K.

How did search popularity change for outdoor clothing brands worldwide in September 2026?

2 changes

  1. In September 2026, Helly Hansen overtook Kathmandu to rank 4th among outdoor clothing brands worldwide, with 5% of the searches.

  2. In September 2026, Kathmandu lost share of searches among outdoor clothing brands worldwide, from 7.9% to 5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Helly Hansen’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Helly Hansen

1 branded search term

  • hellyhansen

Kathmandu

1 branded search term

  • kathmandu

How the Brand Demand Index is measured

Other head-to-heads among outdoor clothing brands

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