Brandwave

How popular isOutdoor Research in search?

In September 2026, people searched for Outdoor Research by name about 76,400 times worldwide, a 19.5% decrease from the previous year. These searches made up 0.67% of all global outdoor clothing brand searches, placing Outdoor Research ninth out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. The North Face36.9%
  2. Patagonia24.9%
  3. Arc'teryx20.3%
  4. Helly Hansen5%
  5. Kathmandu5%
  6. Rab3.3%
  7. Columbia2.2%
  8. Macpac1.2%
  9. Outdoor Research0.67%
  10. Mons Royale0.25%
  11. +1 more
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Which outdoor clothing brands compete with Outdoor Research?

Outdoor Research against outdoor clothing brands worldwide, by month

Share of searches by month for The North Face, Patagonia, Arc'teryx, Helly Hansen, Kathmandu, Rab, Columbia, Outdoor Research. The figures are in the table below the chart.

View monthly share of searches table
MonthThe North FacePatagoniaArc'teryxHelly HansenKathmanduRabColumbiaMacpacOutdoor ResearchMons RoyaleIcebreaker
Oct 202542%25.6%17.2%5.2%4.2%1.9%2.3%0.85%0.57%0.17%0.14%
Nov 202546.8%21%17.2%5.1%3.5%1.5%3.2%0.85%0.57%0.14%0.14%
Dec 202544.4%20%20%4.9%4%1.5%3.4%0.98%0.66%0.16%0.16%
Jan 202641.9%23.1%18.9%5.6%3.8%2.1%2.6%0.93%0.62%0.19%0.23%
Feb 202639%26.3%17.6%5.3%4.3%2.9%2.4%1.1%0.86%0.21%0.17%
Mar 202634%30.4%16.6%4.1%7.5%2.7%2%1.5%0.67%0.3%0.16%
Apr 202630.3%30.5%16.7%4.1%9.2%3.4%2.2%2.2%0.82%0.3%0.2%
May 202634.5%28.4%15.5%4.7%8.5%3.1%1.9%2.1%0.77%0.28%0.19%
Jun 202629.7%29.9%16.4%4%10.9%3.3%1.9%2.7%0.81%0.3%0.2%
Jul 202634.6%28.5%15.6%3.8%8.6%3.8%1.8%2.1%0.77%0.28%0.19%
Aug 202635.3%26.4%17.6%4.3%7.9%3.5%2%1.6%0.71%0.32%0.17%
Sep 202636.9%24.9%20.3%5%5%3.3%2.2%1.2%0.67%0.25%0.16%

  1. 1.The North Face

    36.9%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +1.6 points.

  2. 2.Patagonia

    24.9%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Arc'teryx

    20.3%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.7 points.

  4. 4.Helly Hansen

    5%

    Moved from 5th to 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  5. 5.Kathmandu

    5%

    Moved from 4th to 5th. 550K estimated branded searches, -33.2% vs prior month. Share -2.9 points.

  6. 6.Rab

    3.3%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Columbia

    2.2%

    Held 7th. 245K estimated branded searches, +17.2% vs prior month. Share +0.2 points.

  8. 8.Macpac

    1.2%

    Held 8th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  9. 9.Outdoor Research

    0.67%

    Held 9th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Mons Royale

    0.25%

    Held 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  11. 11.Icebreaker

    0.16%

    Held 11th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Outdoor Research and its closest rivals

Every comparison with Outdoor Research

25 comparisons

How has branded search demand for Outdoor Research changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Outdoor Research worldwide fell from 94.9K to 76.4K.
  • Across the 12 months ending September 2026, Outdoor Research’s share of searches among outdoor clothing brands worldwide held steady, from 0.57% to 0.67%.

How did search popularity change for outdoor clothing brands worldwide in September 2026?

6 changes

  1. In September 2026, Helly Hansen overtook Kathmandu to rank 4th among outdoor clothing brands worldwide, with 5% of the searches.

  2. In September 2026, Arc'teryx gained share of searches among outdoor clothing brands worldwide, from 17.6% to 20.3%.

  3. In September 2026, The North Face gained share of searches among outdoor clothing brands worldwide, from 35.3% to 36.9%.

  4. In September 2026, Kathmandu lost share of searches among outdoor clothing brands worldwide, from 7.9% to 5%.

  5. In September 2026, Patagonia lost share of searches among outdoor clothing brands worldwide, from 26.4% to 24.9%.

  6. Macpac’s share of searches among outdoor clothing brands worldwide has lost ground for 3 months in a row, from 2.7% to 1.2% in September 2026.

How are Outdoor Research’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Outdoor Research’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • outdoor research
  • outdoor research gloves

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How the Brand Demand Index is measured

Where does Outdoor Research compete?

Outdoor Research is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Waterproof jacket brands9th of 90.62%Show ranking
Outdoor clothing brands9th of 110.67%Shown above
Snow pants brands9th of 90.7%Show ranking
Ski jackets8th of 90.73%Show ranking
Rain jacket brands6th of 60.75%Show ranking
Softshell jacket brands5th of 62.2%Show ranking
Heated gloves brands4th of 72.2%Show ranking
Creator with pink hair and a pink jacket

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