Brandwave

How popular isOutdoor Research?

In September 2026, people searched for Outdoor Research by name about 76,400 times worldwide, a 19.5% decrease from the previous year. These searches made up 0.62% of all global waterproof jacket brand searches, placing Outdoor Research ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about waterproof jacket brands, Outdoor Research appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Outdoor Research is the ninth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. The North FaceShare of searches 34%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. PatagoniaShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Arc'teryxShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. BarbourShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Outdoor ResearchShare of searches 0.62%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top waterproof jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outdoor Research was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Outdoor Research is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. Arc'teryx2nd
  3. Columbia3rd
  4. Outdoor Research4th
  5. Helly Hansen5th
  6. The North Face6th
  7. Rab7th
  8. Barbour–
  9. Carhartt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outdoor Research3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The North Face2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helly Hansen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barbour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which waterproof jacket brands compete with Outdoor Research?

Outdoor Research against waterproof jacket brands worldwide, by month

Share of searches by month for The North Face, Patagonia, Arc'teryx, Barbour, Helly Hansen, Carhartt, Rab, Columbia, Outdoor Research. The figures are in the table below the chart.

View monthly share of searches table
MonthThe North FacePatagoniaArc'teryxBarbourHelly HansenCarharttRabColumbiaOutdoor Research
Oct 202537.7%23%15.4%10.3%4.6%4.6%1.7%2.1%0.51%
Nov 202542.7%19.2%15.7%7%4.7%5.8%1.4%2.9%0.52%
Dec 202540%18%18%8.1%4.4%6.6%1.3%3.1%0.59%
Jan 202639.4%21.7%17.8%6.5%5.3%4.4%2%2.5%0.58%
Feb 202637.5%25.2%16.8%6.2%5.1%3.4%2.8%2.3%0.83%
Mar 202633.2%29.7%16.2%8.9%4%2.7%2.7%2%0.66%
Apr 202630.5%30.7%16.8%9.2%4.1%2.3%3.4%2.2%0.83%
May 202635.4%29.1%15.9%7.1%4.8%1.8%3.2%2%0.79%
Jun 202632%32.3%17.7%5.3%4.3%1.9%3.5%2%0.87%
Jul 202636.3%29.9%16.4%4.9%4%1.8%4%1.9%0.81%
Aug 202635.2%26.3%17.6%7.9%4.3%2.4%3.5%2%0.71%
Sep 202634%22.9%18.7%10.2%4.6%3.8%3.1%2%0.62%

  1. 1.The North Face

    34%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share -1.2 points.

  2. 2.Patagonia

    22.9%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Arc'teryx

    18.7%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.Barbour

    10.2%

    Held 4th. 1.2M estimated branded searches, +48.2% vs prior month. Share +2.3 points.

  5. 5.Helly Hansen

    4.6%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  6. 6.Carhartt

    3.8%

    Moved from 7th to 6th. 450K estimated branded searches, +82.9% vs prior month. Share +1.4 points.

  7. 7.Rab

    3.1%

    Moved from 6th to 7th. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.

  8. 8.Columbia

    2%

    Held 8th. 245K estimated branded searches, +17.2% vs prior month. Share 0 points.

  9. 9.Outdoor Research

    0.62%

    Held 9th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Outdoor Research and its closest rivals

Every comparison with Outdoor Research

25 comparisons

How has branded search demand for Outdoor Research changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Outdoor Research worldwide fell from 94.9K to 76.4K.
  • Across the 12 months ending September 2026, Outdoor Research’s share of searches among waterproof jacket brands worldwide held steady, from 0.51% to 0.62%.

How did search popularity change for waterproof jacket brands worldwide in September 2026?

6 changes

  1. In September 2026, Carhartt overtook Rab to rank 6th among waterproof jacket brands worldwide, with 3.8% of the searches.

  2. In September 2026, Barbour gained share of searches among waterproof jacket brands worldwide, from 7.9% to 10.2%.

  3. In September 2026, Arc'teryx gained share of searches among waterproof jacket brands worldwide, from 17.6% to 18.7%.

  4. In September 2026, Patagonia lost share of searches among waterproof jacket brands worldwide, from 26.3% to 22.9%.

  5. In September 2026, The North Face lost share of searches among waterproof jacket brands worldwide, from 35.2% to 34%.

  6. Estimated monthly branded searches for Rab worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

How are Outdoor Research’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Outdoor Research’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • outdoor research
  • outdoor research gloves

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How the Brand Demand Index is measured

Where does Outdoor Research compete?

Outdoor Research is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Waterproof jacket brands9th of 90.62%Shown above
Outdoor clothing brands9th of 110.67%Show ranking
Snow pants brands9th of 90.7%Show ranking
Ski jackets8th of 90.73%Show ranking
Rain jacket brands6th of 60.75%Show ranking
Softshell jacket brands5th of 62.2%Show ranking
Heated gloves brands4th of 72.2%Show ranking
Creator with pink hair and a pink jacket

Is Outdoor Research your brand?

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