How popular isOutdoor Research?
In September 2026, people searched for Outdoor Research by name about 76,400 times worldwide, a 19.5% decrease from the previous year. These searches made up 0.75% of all global rain jacket brand searches, placing Outdoor Research sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about rain jacket brands, Outdoor Research appeared in three of the five answers and was the third most recommended of the six.
Outdoor Research is the sixth most searched of 6 competitors and the third most recommended in AI answers.
The North FaceShare of searches 41.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
PatagoniaShare of searches 27.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Arc'teryxShare of searches 22.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KathmanduShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Outdoor ResearchShare of searches 0.75%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top rain jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Outdoor Research was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Outdoor Research is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outdoor Research3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The North Face2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rain jacket brands
5 answers
Asked ChatGPT
“Which rain jacket brand should I buy?”
Asked ChatGPT
“What are the best rain jacket brands?”
Asked ChatGPT
“What's the best rain jacket brand for wet weather?”
Searched Google, AI Overview
“best rain jacket”
Searched Google, AI Overview
“waterproof jacket”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which rain jacket brands compete with Outdoor Research?
Share of searches by month for The North Face, Patagonia, Arc'teryx, Kathmandu, Outdoor Research. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Kathmandu | Macpac | Outdoor Research |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 28.3% | 19% | 4.7% | 0.94% | 0.63% |
| Nov 2025 | 52% | 23.4% | 19.1% | 3.9% | 0.94% | 0.63% |
| Dec 2025 | 49.3% | 22.2% | 22.2% | 4.5% | 1.1% | 0.73% |
| Jan 2026 | 47% | 25.8% | 21.2% | 4.3% | 1% | 0.69% |
| Feb 2026 | 43.8% | 29.5% | 19.7% | 4.8% | 1.2% | 0.97% |
| Mar 2026 | 37.5% | 33.6% | 18.3% | 8.2% | 1.7% | 0.74% |
| Apr 2026 | 33.8% | 34% | 18.6% | 10.2% | 2.5% | 0.92% |
| May 2026 | 38.4% | 31.6% | 17.3% | 9.5% | 2.3% | 0.85% |
| Jun 2026 | 32.9% | 33.1% | 18.1% | 12.1% | 3% | 0.89% |
| Jul 2026 | 38.4% | 31.6% | 17.3% | 9.5% | 2.3% | 0.85% |
| Aug 2026 | 39.4% | 29.5% | 19.7% | 8.9% | 1.8% | 0.8% |
| Sep 2026 | 41.5% | 27.9% | 22.8% | 5.6% | 1.4% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.5% | 4.1M | +11.2% | +2.1 points | |
| 2, held 2nd | 27.9% | 2.7M | 0% | -1.6 points | |
| 3, held 3rd | 22.8% | 2.2M | +22.4% | +3.1 points | |
| 4, held 4th | 5.6% | 550K | -33.2% | -3.2 points | |
| 5, held 5th | 1.4% | 135K | -18.2% | -0.4 points | |
| 6, held 6th | 0.75% | 74K | 0% | 0 points |
41.5%
Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +2.1 points.
27.9%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.6 points.
22.8%
Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.1 points.
5.6%
Held 4th. 550K estimated branded searches, -33.2% vs prior month. Share -3.2 points.
5.
Macpac1.4%
Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.75%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Outdoor Research and its closest rivals
Every comparison with Outdoor Research
25 comparisons
- Kathmandu vs Outdoor Research
- Macpac vs Outdoor Research
- Arc'teryx vs Outdoor Research
- Barbour vs Outdoor Research
- Burton vs Outdoor Research
- Carhartt vs Outdoor Research
- Columbia vs Outdoor Research
- Helly Hansen vs Outdoor Research
- Norrøna vs Outdoor Research
- Outdoor Research vs Patagonia
- Outdoor Research vs Rab
- Outdoor Research vs Roxy
- Outdoor Research vs Spyder
- Outdoor Research vs The North Face
- Outdoor Research vs Volcom
- Outdoor Research vs Salomon
- Mons Royale vs Outdoor Research
- Icebreaker vs Outdoor Research
- Mammut vs Outdoor Research
- Mechanix vs Outdoor Research
- Milwaukee Heated Gear vs Outdoor Research
- ORORO vs Outdoor Research
- Gerbing vs Outdoor Research
- Outdoor Research vs Savior Heat
- DeWalt Heated Gear vs Outdoor Research
How has branded search demand for Outdoor Research changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Outdoor Research worldwide fell from 94.9K to 76.4K.
- Across the 12 months ending September 2026, Outdoor Research’s share of searches among rain jacket brands worldwide held steady, from 0.63% to 0.75%.
How did search popularity change for rain jacket brands worldwide in September 2026?
6 changes
In September 2026, Arc'teryx gained share of searches among rain jacket brands worldwide, from 19.7% to 22.8%.
In September 2026, The North Face gained share of searches among rain jacket brands worldwide, from 39.4% to 41.5%.
In September 2026, Kathmandu lost share of searches among rain jacket brands worldwide, from 8.9% to 5.6%.
In September 2026, Patagonia lost share of searches among rain jacket brands worldwide, from 29.5% to 27.9%.
Macpac’s share of searches among rain jacket brands worldwide has lost ground for 3 months in a row, from 3% to 1.4% in September 2026.
Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are Outdoor Research’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Outdoor Research’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- outdoor research
- outdoor research gloves
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Where does Outdoor Research compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Waterproof jacket brands | 9th of 9 | 0.62% | Show ranking |
| Outdoor clothing brands | 9th of 11 | 0.67% | Show ranking |
| Snow pants brands | 9th of 9 | 0.7% | Show ranking |
| Ski jackets | 8th of 9 | 0.73% | Show ranking |
| Rain jacket brands | 6th of 6 | 0.75% | Shown above |
| Softshell jacket brands | 5th of 6 | 2.2% | Show ranking |
| Heated gloves brands | 4th of 7 | 2.2% | Show ranking |
Is Outdoor Research your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.