Brandwave

How popular isOutdoor Research?

In September 2026, people searched for Outdoor Research by name about 76,400 times worldwide, a 19.5% decrease from the previous year. These searches made up 2.2% of all global heated gloves brand searches, placing Outdoor Research fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about heated gloves brands, Outdoor Research appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Outdoor Research is the fourth most searched of 7 competitors and the second most recommended in AI answers.

  1. OROROShare of searches 66.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. MechanixShare of searches 24.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Milwaukee Heated GearShare of searches 4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Outdoor ResearchShare of searches 2.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. GerbingShare of searches 1.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+2 more

Outdoor Research website (opens in a new tab)

Follow Outdoor Research and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top heated gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Outdoor Research appeared in all four answers. Outdoor Research is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Savior Heat1st
  2. Outdoor Research2nd
  3. ORORO3rd
  4. Gerbing4th
  5. Mechanix–
  6. Milwaukee Heated Gear–
  7. DeWalt Heated Gear–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Outdoor Research4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Savior Heat3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ORORO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gerbing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mechanix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee Heated Gear0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt Heated Gear0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about heated gloves brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which heated gloves brands compete with Outdoor Research?

Outdoor Research against heated gloves brands worldwide, by month

Share of searches by month for ORORO, Mechanix, Milwaukee Heated Gear, Outdoor Research. The figures are in the table below the chart.

View monthly share of searches table
MonthOROROMechanixMilwaukee Heated GearOutdoor ResearchGerbingSavior HeatDeWalt Heated Gear
Oct 202561.9%19.4%12.4%3%2.5%0.68%0.22%
Nov 202562.3%13.1%15.3%4.6%3%1.3%0.33%
Dec 202555.8%12.2%20.5%6.1%2.7%2.2%0.41%
Jan 202656.6%18.3%14%6.2%2.3%2.3%0.37%
Feb 202664.8%20.8%5.8%5.8%1.7%0.93%0.15%
Mar 202667.1%25.5%2.2%3.3%1.5%0.44%0.05%
Apr 202668.4%26.6%1.2%2.2%1.2%0.3%0.04%
May 202667.3%28.6%0.91%1.7%1.2%0.24%0.04%
Jun 202669.4%26.5%1.1%1.8%0.83%0.24%0.02%
Jul 202668.8%26.7%1.5%1.8%1%0.24%0.01%
Aug 202672.4%22.6%1.9%1.9%0.98%0.31%0.05%
Sep 202666.6%24.9%4%2.2%1.7%0.53%0.08%

  1. 1.ORORO

    66.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -5.7 points.

  2. 2.Mechanix

    24.9%

    Held 2nd. 27.7K estimated branded searches, +20% vs prior month. Share +2.4 points.

  3. 3.Milwaukee Heated Gear

    4%

    Held 3rd. 4.4K estimated branded searches, +131.6% vs prior month. Share +2.1 points.

  4. 4.Outdoor Research

    2.2%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

  5. 5.Gerbing

    1.7%

    Held 5th. 1.9K estimated branded searches, +90% vs prior month. Share +0.7 points.

  6. 6.Savior Heat

    0.53%

    Held 6th. 590 estimated branded searches, +84.4% vs prior month. Share +0.2 points.

  7. 7.DeWalt Heated Gear

    0.08%

    Held 7th. 90 estimated branded searches, +80% vs prior month. Share 0 points.

Compare popularity between Outdoor Research and its closest rivals

Every comparison with Outdoor Research

25 comparisons

How has branded search demand for Outdoor Research changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Outdoor Research worldwide fell from 94.9K to 76.4K.
  • Across the 12 months ending September 2026, Outdoor Research’s share of searches among heated gloves brands worldwide decreased from 3% to 2.2%.
  • Across the 12 months ending September 2026, Outdoor Research’s share of searches among heated gloves brands worldwide peaked at 6.2% in January 2026 and was lowest at 1.7% in May 2026.

How did search popularity change for heated gloves brands worldwide in September 2026?

6 changes

  1. In September 2026, Mechanix gained share of searches among heated gloves brands worldwide, from 22.6% to 24.9%.

  2. In September 2026, Milwaukee Heated Gear gained share of searches among heated gloves brands worldwide, from 1.9% to 4%.

  3. In September 2026, Gerbing gained share of searches among heated gloves brands worldwide, from 0.98% to 1.7%.

  4. In September 2026, ORORO lost share of searches among heated gloves brands worldwide, from 72.4% to 66.6%.

  5. Estimated monthly branded searches for DeWalt Heated Gear worldwide fell 71.9% over 12 measured months, from 320 to 90 in September 2026.

  6. Estimated monthly branded searches for Outdoor Research worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

How are Outdoor Research’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Outdoor Research’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • outdoor research
  • outdoor research gloves

Do you work for Outdoor Research? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Outdoor Research compete?

Outdoor Research is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Waterproof jacket brands9th of 90.62%Show ranking
Outdoor clothing brands9th of 110.67%Show ranking
Snow pants brands9th of 90.7%Show ranking
Ski jackets8th of 90.73%Show ranking
Rain jacket brands6th of 60.75%Show ranking
Softshell jacket brands5th of 62.2%Show ranking
Heated gloves brands4th of 72.2%Shown above
Creator with pink hair and a pink jacket

Is Outdoor Research your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free