Brandwave

How popular isORORO?

In September 2026, people searched for ORORO by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 66.6% of all global heated gloves brand searches, placing ORORO first out of seven brands. When we asked both ChatGPT and Google AI Overviews about heated gloves brands, ORORO appeared in two of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

ORORO is the most searched of 7 competitors and the third most recommended in AI answers.

  1. OROROShare of searches 66.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. MechanixShare of searches 24.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Milwaukee Heated GearShare of searches 4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Outdoor ResearchShare of searches 2.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. GerbingShare of searches 1.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top heated gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ORORO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ORORO is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Savior Heat1st
  2. Outdoor Research2nd
  3. ORORO3rd
  4. Gerbing4th
  5. Mechanix–
  6. Milwaukee Heated Gear–
  7. DeWalt Heated Gear–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Outdoor Research4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Savior Heat3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ORORO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gerbing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mechanix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee Heated Gear0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt Heated Gear0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about heated gloves brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which heated gloves brands compete with ORORO?

ORORO against heated gloves brands worldwide, by month

Share of searches by month for ORORO, Mechanix, Milwaukee Heated Gear, Outdoor Research. The figures are in the table below the chart.

View monthly share of searches table
MonthOROROMechanixMilwaukee Heated GearOutdoor ResearchGerbingSavior HeatDeWalt Heated Gear
Oct 202561.9%19.4%12.4%3%2.5%0.68%0.22%
Nov 202562.3%13.1%15.3%4.6%3%1.3%0.33%
Dec 202555.8%12.2%20.5%6.1%2.7%2.2%0.41%
Jan 202656.6%18.3%14%6.2%2.3%2.3%0.37%
Feb 202664.8%20.8%5.8%5.8%1.7%0.93%0.15%
Mar 202667.1%25.5%2.2%3.3%1.5%0.44%0.05%
Apr 202668.4%26.6%1.2%2.2%1.2%0.3%0.04%
May 202667.3%28.6%0.91%1.7%1.2%0.24%0.04%
Jun 202669.4%26.5%1.1%1.8%0.83%0.24%0.02%
Jul 202668.8%26.7%1.5%1.8%1%0.24%0.01%
Aug 202672.4%22.6%1.9%1.9%0.98%0.31%0.05%
Sep 202666.6%24.9%4%2.2%1.7%0.53%0.08%

  1. 1.ORORO

    66.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -5.7 points.

  2. 2.Mechanix

    24.9%

    Held 2nd. 27.7K estimated branded searches, +20% vs prior month. Share +2.4 points.

  3. 3.Milwaukee Heated Gear

    4%

    Held 3rd. 4.4K estimated branded searches, +131.6% vs prior month. Share +2.1 points.

  4. 4.Outdoor Research

    2.2%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

  5. 5.Gerbing

    1.7%

    Held 5th. 1.9K estimated branded searches, +90% vs prior month. Share +0.7 points.

  6. 6.Savior Heat

    0.53%

    Held 6th. 590 estimated branded searches, +84.4% vs prior month. Share +0.2 points.

  7. 7.DeWalt Heated Gear

    0.08%

    Held 7th. 90 estimated branded searches, +80% vs prior month. Share 0 points.

Compare popularity between ORORO and its closest rivals

Every comparison with ORORO

9 comparisons

How has branded search demand for ORORO changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ORORO worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, ORORO’s share of searches among heated gloves brands worldwide increased from 61.9% to 66.6%.
  • Across the 12 months ending September 2026, ORORO’s share of searches among heated gloves brands worldwide peaked at 72.4% in August 2026 and was lowest at 55.8% in December 2025.

How did search popularity change for heated gloves brands worldwide in September 2026?

6 changes

  1. In September 2026, Mechanix gained share of searches among heated gloves brands worldwide, from 22.6% to 24.9%.

  2. In September 2026, Milwaukee Heated Gear gained share of searches among heated gloves brands worldwide, from 1.9% to 4%.

  3. In September 2026, Gerbing gained share of searches among heated gloves brands worldwide, from 0.98% to 1.7%.

  4. In September 2026, ORORO lost share of searches among heated gloves brands worldwide, from 72.4% to 66.6%.

  5. Estimated monthly branded searches for DeWalt Heated Gear worldwide fell 71.9% over 12 measured months, from 320 to 90 in September 2026.

  6. Estimated monthly branded searches for Outdoor Research worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

How are ORORO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ORORO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ororo

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How the Brand Demand Index is measured

Where does ORORO compete?

ORORO is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Heated jacket brands1st of 648.6%Show ranking
Heated gloves brands1st of 766.6%Shown above
Creator with pink hair and a pink jacket

Is ORORO your brand?

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