Heated jacket brands:Which are most popular?
In September 2026, ORORO was the most searched heated jacket brand worldwide, accounting for 48.6% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, ORORO showed up in every answer. ORORO was recommended most often, coming first in both responses that gave a list.
OROROShare of searches 48.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Milwaukee Heated GearShare of searches 42.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
DeWalt Heated GearShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
VenustasShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
FieldsheerShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow heated jacket brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top heated jacket brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, ORORO appeared every time. ORORO was recommended most often, coming first in both answers that gave a list. Milwaukee Heated Gear and Venustas tied for second. DeWalt Heated Gear, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ORORO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Venustas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee Heated Gear1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gobi Heat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DeWalt Heated Gear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fieldsheer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heated jacket brands
5 answers
Asked ChatGPT
“Which heated jacket should I buy?”
Asked ChatGPT
“What are the best heated jacket brands?”
Asked ChatGPT
“What's the best heated jacket for working outdoors in winter?”
Searched Google, AI Overview
“heated jacket”
Searched Google, AI Overview
“best heated jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which heated jacket brands do people search for most?
This chart shows how often people search Google for each heated jacket brand by name. Each line represents a brand's share of searches for all six heated jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ORORO, Milwaukee Heated Gear, DeWalt Heated Gear, Venustas. The figures are in the table below the chart.
View monthly share of searches table
| Month | ORORO | Milwaukee Heated Gear | DeWalt Heated Gear | Venustas | Fieldsheer | Gobi Heat |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 59.3% | 5% | 2.7% | 1.6% | 0.81% |
| Nov 2025 | 23.2% | 67.4% | 4.7% | 2.1% | 1.5% | 1.1% |
| Dec 2025 | 19.7% | 69.8% | 4.8% | 2.6% | 1.6% | 1.4% |
| Jan 2026 | 31.1% | 58.1% | 4.2% | 3.4% | 2% | 1.2% |
| Feb 2026 | 49.4% | 41.1% | 2.9% | 3.6% | 1.9% | 1% |
| Mar 2026 | 62.9% | 28.6% | 2% | 3.7% | 1.9% | 0.85% |
| Apr 2026 | 64.8% | 27.6% | 1.7% | 3.9% | 1.3% | 0.77% |
| May 2026 | 58% | 36% | 1.5% | 2.8% | 1.1% | 0.69% |
| Jun 2026 | 56.9% | 35.3% | 1.8% | 4.1% | 1.2% | 0.68% |
| Jul 2026 | 57.8% | 35.8% | 1.8% | 2.8% | 1.1% | 0.69% |
| Aug 2026 | 60.9% | 31.7% | 2% | 3.6% | 1.2% | 0.59% |
| Sep 2026 | 48.6% | 42.2% | 3.5% | 3.5% | 1.5% | 0.66% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 74K | 0% | -12.3 points | |
| 2, held 2nd | 42.2% | 64.3K | +67% | +10.5 points | |
| 3, moved from 4th to 3rd | 3.5% | 5.4K | +125% | +1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.5% | 5.4K | +22.7% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.5% | 2.3K | +55.4% | +0.3 points | |
| 6, held 6th | 0.66% | 1K | +38.9% | +0.1 points |
1.
ORORO48.6%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -12.3 points.
42.2%
Held 2nd. 64.3K estimated branded searches, +67% vs prior month. Share +10.5 points.
3.5%
Moved from 4th to 3rd. 5.4K estimated branded searches, +125% vs prior month. Share +1.6 points.
4.
Venustas3.5%
Moved from 3rd to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share -0.1 points.
1.5%
Held 5th. 2.3K estimated branded searches, +55.4% vs prior month. Share +0.3 points.
0.66%
Held 6th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.
Which brand is most popular in search among heated jacket brands worldwide?
6 brands
In September 2026, ORORO was the most searched among heated jacket brands worldwide, with an estimated 74K branded searches, 48.6% of all searches for the six we track. Milwaukee Heated Gear is in 2nd place, 6.4 percentage points behind at 42.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| ORORO | 30.6% → 48.6% | 64.8%Apr 2026 | 19.7%Dec 2025 | 2nd → 1st |
| Milwaukee Heated Gear | 59.3% → 42.2% | 69.8%Dec 2025 | 27.6%Apr 2026 | 1st → 2nd |
| DeWalt Heated Gear | 5% → 3.5% | 5%Oct 2025 | 1.5%May 2026 | 3rd |
| Venustas | 2.7% → 3.5% | 4.1%Jun 2026 | 2.1%Nov 2025 | 4th |
| Fieldsheer | 1.6% → 1.5% | 2%Jan 2026 | 1.1%May 2026 | 5th |
| Gobi Heat | 0.81% → 0.66% | 1.4%Dec 2025 | 0.59%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, ORORO’s share of searches among heated jacket brands worldwide increased from 30.6% to 48.6%.
- Across the 12 months ending September 2026, Milwaukee Heated Gear’s share of searches among heated jacket brands worldwide decreased from 59.3% to 42.2%.
- Across the 12 months ending September 2026, DeWalt Heated Gear’s share of searches among heated jacket brands worldwide decreased from 5% to 3.5%.
- Across the 12 months ending September 2026, Venustas’ share of searches among heated jacket brands worldwide increased from 2.7% to 3.5%.
- Across the 12 months ending September 2026, ORORO’s share of searches among heated jacket brands worldwide peaked at 64.8% in April 2026 and was lowest at 19.7% in December 2025.
- Across the 12 months ending September 2026, Milwaukee Heated Gear’s share of searches among heated jacket brands worldwide peaked at 69.8% in December 2025 and was lowest at 27.6% in April 2026.
- Across the 12 months ending September 2026, DeWalt Heated Gear’s share of searches among heated jacket brands worldwide peaked at 5% in October 2025 and was lowest at 1.5% in May 2026.
- Across the 12 months ending September 2026, Venustas’ share of searches among heated jacket brands worldwide peaked at 4.1% in June 2026 and was lowest at 2.1% in November 2025.
- Across the 12 months ending September 2026, ORORO rose from 2nd to 1st among heated jacket brands worldwide.
- Across the 12 months ending September 2026, Milwaukee Heated Gear fell from 1st to 2nd among heated jacket brands worldwide.
- Across the 12 months ending September 2026, Fieldsheer and Gobi Heat held steady: their share of searches among heated jacket brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for heated jacket brands worldwide in September 2026?
6 changes
In September 2026, DeWalt Heated Gear overtook Venustas to rank 3rd among heated jacket brands worldwide, with 3.5% of the searches.
In September 2026, Milwaukee Heated Gear gained share of searches among heated jacket brands worldwide, from 31.7% to 42.2%.
In September 2026, ORORO lost share of searches among heated jacket brands worldwide, from 60.9% to 48.6%.
Estimated monthly branded searches for Gobi Heat worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.
Estimated monthly branded searches for Fieldsheer worldwide fell 52.1% over 12 measured months, from 4.8K to 2.3K in September 2026.
Estimated monthly branded searches for Venustas worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
Compare popularity between leading brands
- ORORO vs Milwaukee Heated Gear: compare popularity
- ORORO vs DeWalt Heated Gear: compare popularity
- ORORO vs Venustas: compare popularity
- Milwaukee Heated Gear vs DeWalt Heated Gear: compare popularity
- Milwaukee Heated Gear vs Venustas: compare popularity
- DeWalt Heated Gear vs Venustas: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.