ORORO vs Venustas:Which is more popular?
In September 2026, ORORO had more branded searches than Venustas among heated jacket brands worldwide. ORORO had about 74,000 branded searches, while Venustas had 5,400. ORORO made up 48.6% of all heated jacket brand searches we track, and Venustas accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about heated jacket brands, ORORO appeared in all five answers and Venustas in two. ORORO was mentioned before Venustas in every answer.
Who do people search for more?
ORORO, about 14 searches for every 1 for Venustas
Who does AI mention more?
ORORO, mentioned in every answer we collected
Who does AI recommend more?
ORORO, named ahead of Venustas in every answer
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Top heated jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ORORO appeared in all five answers. Venustas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ORORO was listed before Venustas in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ORORO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Venustas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee Heated Gear1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gobi Heat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt Heated Gear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fieldsheer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heated jacket brands
5 answers
Asked ChatGPT
“Which heated jacket should I buy?”
Asked ChatGPT
“What are the best heated jacket brands?”
Asked ChatGPT
“What's the best heated jacket for working outdoors in winter?”
Searched Google, AI Overview
“heated jacket”
Searched Google, AI Overview
“best heated jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is ORORO or Venustas more popular in search?
This chart shows how often people search Google for ORORO and Venustas by name. Each line represents a brand's share of searches for all six heated jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ORORO, Venustas. The figures are in the table below the chart.
View monthly share of searches table
| Month | ORORO | Milwaukee Heated Gear | DeWalt Heated Gear | Venustas | Fieldsheer | Gobi Heat |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 59.3% | 5% | 2.7% | 1.6% | 0.81% |
| Nov 2025 | 23.2% | 67.4% | 4.7% | 2.1% | 1.5% | 1.1% |
| Dec 2025 | 19.7% | 69.8% | 4.8% | 2.6% | 1.6% | 1.4% |
| Jan 2026 | 31.1% | 58.1% | 4.2% | 3.4% | 2% | 1.2% |
| Feb 2026 | 49.4% | 41.1% | 2.9% | 3.6% | 1.9% | 1% |
| Mar 2026 | 62.9% | 28.6% | 2% | 3.7% | 1.9% | 0.85% |
| Apr 2026 | 64.8% | 27.6% | 1.7% | 3.9% | 1.3% | 0.77% |
| May 2026 | 58% | 36% | 1.5% | 2.8% | 1.1% | 0.69% |
| Jun 2026 | 56.9% | 35.3% | 1.8% | 4.1% | 1.2% | 0.68% |
| Jul 2026 | 57.8% | 35.8% | 1.8% | 2.8% | 1.1% | 0.69% |
| Aug 2026 | 60.9% | 31.7% | 2% | 3.6% | 1.2% | 0.59% |
| Sep 2026 | 48.6% | 42.2% | 3.5% | 3.5% | 1.5% | 0.66% |
How has the ORORO and Venustas comparison changed over the last 12 months?
3 findings
- ORORO was ahead of Venustas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ORORO’s share of searches among heated jacket brands worldwide moved from 30.6% to 48.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Venustas’ share of searches among heated jacket brands worldwide moved from 2.7% to 3.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for heated jacket brands worldwide in September 2026?
3 changes
In September 2026, DeWalt Heated Gear overtook Venustas to rank 3rd among heated jacket brands worldwide, with 3.5% of the searches.
In September 2026, ORORO lost share of searches among heated jacket brands worldwide, from 60.9% to 48.6%.
Estimated monthly branded searches for Venustas worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ORORO’s and Venustas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among heated jacket brands
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