Brandwave

How popular isVenustas?

In September 2026, people searched for Venustas by name about 5,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 3.5% of all global heated jacket brand searches, placing Venustas fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about heated jacket brands, Venustas appeared in two of the five answers and was the joint second most recommended of the six.

Search and AI answers in September 2026

Venustas is the fourth most searched of 6 competitors and the joint second most recommended in AI answers.

  1. OROROShare of searches 48.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Milwaukee Heated GearShare of searches 42.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  3. DeWalt Heated GearShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. VenustasShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. FieldsheerShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top heated jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Venustas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Venustas is the joint second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ORORO1st
  2. Milwaukee Heated Gear2nd
  3. Venustas2nd
  4. Gobi Heat4th
  5. DeWalt Heated Gear–
  6. Fieldsheer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ORORO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Venustas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee Heated Gear1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gobi Heat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt Heated Gear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fieldsheer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heated jacket brands

5 answers

  • Asked ChatGPT

    “Which heated jacket should I buy?”

    1. 1ORORO

  • Asked ChatGPT

    “What are the best heated jacket brands?”

    1. 1ORORO
    2. 2Milwaukee Heated Gear
    3. 3Gobi Heat
    4. 4Venustas

  • Asked ChatGPT

    “What's the best heated jacket for working outdoors in winter?”

    1. 1ORORO

  • Searched Google, AI Overview

    “heated jacket”

    1. 1ORORO

  • Searched Google, AI Overview

    “best heated jacket”

    1. 1ORORO
    2. 2Venustas

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which heated jacket brands compete with Venustas?

Venustas against heated jacket brands worldwide, by month

Share of searches by month for ORORO, Milwaukee Heated Gear, DeWalt Heated Gear, Venustas. The figures are in the table below the chart.

View monthly share of searches table
MonthOROROMilwaukee Heated GearDeWalt Heated GearVenustasFieldsheerGobi Heat
Oct 202530.6%59.3%5%2.7%1.6%0.81%
Nov 202523.2%67.4%4.7%2.1%1.5%1.1%
Dec 202519.7%69.8%4.8%2.6%1.6%1.4%
Jan 202631.1%58.1%4.2%3.4%2%1.2%
Feb 202649.4%41.1%2.9%3.6%1.9%1%
Mar 202662.9%28.6%2%3.7%1.9%0.85%
Apr 202664.8%27.6%1.7%3.9%1.3%0.77%
May 202658%36%1.5%2.8%1.1%0.69%
Jun 202656.9%35.3%1.8%4.1%1.2%0.68%
Jul 202657.8%35.8%1.8%2.8%1.1%0.69%
Aug 202660.9%31.7%2%3.6%1.2%0.59%
Sep 202648.6%42.2%3.5%3.5%1.5%0.66%

  1. 1.ORORO

    48.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -12.3 points.

  2. 2.Milwaukee Heated Gear

    42.2%

    Held 2nd. 64.3K estimated branded searches, +67% vs prior month. Share +10.5 points.

  3. 3.DeWalt Heated Gear

    3.5%

    Moved from 4th to 3rd. 5.4K estimated branded searches, +125% vs prior month. Share +1.6 points.

  4. 4.Venustas

    3.5%

    Moved from 3rd to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share -0.1 points.

  5. 5.Fieldsheer

    1.5%

    Held 5th. 2.3K estimated branded searches, +55.4% vs prior month. Share +0.3 points.

  6. 6.Gobi Heat

    0.66%

    Held 6th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.

Compare popularity between Venustas and its closest rivals

Every comparison with Venustas

5 comparisons

How has branded search demand for Venustas changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Venustas worldwide fell from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Venustas’ share of searches among heated jacket brands worldwide increased from 2.7% to 3.5%.
  • Across the 12 months ending September 2026, Venustas’ share of searches among heated jacket brands worldwide peaked at 4.1% in June 2026 and was lowest at 2.1% in November 2025.

How did search popularity change for heated jacket brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt Heated Gear overtook Venustas to rank 3rd among heated jacket brands worldwide, with 3.5% of the searches.

  2. In September 2026, Milwaukee Heated Gear gained share of searches among heated jacket brands worldwide, from 31.7% to 42.2%.

  3. In September 2026, ORORO lost share of searches among heated jacket brands worldwide, from 60.9% to 48.6%.

  4. Estimated monthly branded searches for Gobi Heat worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.

  5. Estimated monthly branded searches for Fieldsheer worldwide fell 52.1% over 12 measured months, from 4.8K to 2.3K in September 2026.

  6. Estimated monthly branded searches for Venustas worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are Venustas’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Venustas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • venustas

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How the Brand Demand Index is measured

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