Brandwave

How popular isORORO in search?

In September 2026, people searched for ORORO by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 48.6% of all global heated jacket brand searches, placing ORORO first out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. ORORO48.6%
  2. Milwaukee Heated Gear42.2%
  3. DeWalt Heated Gear3.5%
  4. Venustas3.5%
  5. Fieldsheer1.5%
  6. Gobi Heat0.66%
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Which heated jacket brands compete with ORORO?

ORORO against heated jacket brands worldwide, by month

Share of searches by month for ORORO, Milwaukee Heated Gear, DeWalt Heated Gear, Venustas. The figures are in the table below the chart.

View monthly share of searches table
MonthOROROMilwaukee Heated GearDeWalt Heated GearVenustasFieldsheerGobi Heat
Oct 202530.6%59.3%5%2.7%1.6%0.81%
Nov 202523.2%67.4%4.7%2.1%1.5%1.1%
Dec 202519.7%69.8%4.8%2.6%1.6%1.4%
Jan 202631.1%58.1%4.2%3.4%2%1.2%
Feb 202649.4%41.1%2.9%3.6%1.9%1%
Mar 202662.9%28.6%2%3.7%1.9%0.85%
Apr 202664.8%27.6%1.7%3.9%1.3%0.77%
May 202658%36%1.5%2.8%1.1%0.69%
Jun 202656.9%35.3%1.8%4.1%1.2%0.68%
Jul 202657.8%35.8%1.8%2.8%1.1%0.69%
Aug 202660.9%31.7%2%3.6%1.2%0.59%
Sep 202648.6%42.2%3.5%3.5%1.5%0.66%

  1. 1.ORORO

    48.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -12.3 points.

  2. 2.Milwaukee Heated Gear

    42.2%

    Held 2nd. 64.3K estimated branded searches, +67% vs prior month. Share +10.5 points.

  3. 3.DeWalt Heated Gear

    3.5%

    Moved from 4th to 3rd. 5.4K estimated branded searches, +125% vs prior month. Share +1.6 points.

  4. 4.Venustas

    3.5%

    Moved from 3rd to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share -0.1 points.

  5. 5.Fieldsheer

    1.5%

    Held 5th. 2.3K estimated branded searches, +55.4% vs prior month. Share +0.3 points.

  6. 6.Gobi Heat

    0.66%

    Held 6th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.

Compare search popularity between ORORO and its closest rivals

Every comparison with ORORO

9 comparisons

How has branded search demand for ORORO changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ORORO worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, ORORO’s share of searches among heated jacket brands worldwide increased from 30.6% to 48.6%.
  • Across the 12 months ending September 2026, ORORO’s share of searches among heated jacket brands worldwide peaked at 64.8% in April 2026 and was lowest at 19.7% in December 2025.
  • Across the 12 months ending September 2026, ORORO rose from 2nd to 1st among heated jacket brands worldwide.

How did search popularity change for heated jacket brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt Heated Gear overtook Venustas to rank 3rd among heated jacket brands worldwide, with 3.5% of the searches.

  2. In September 2026, Milwaukee Heated Gear gained share of searches among heated jacket brands worldwide, from 31.7% to 42.2%.

  3. In September 2026, ORORO lost share of searches among heated jacket brands worldwide, from 60.9% to 48.6%.

  4. Estimated monthly branded searches for Gobi Heat worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.

  5. Estimated monthly branded searches for Fieldsheer worldwide fell 52.1% over 12 measured months, from 4.8K to 2.3K in September 2026.

  6. Estimated monthly branded searches for Venustas worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are ORORO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ORORO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ororo

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How the Brand Demand Index is measured

Where does ORORO compete?

ORORO is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Heated jacket brands1st of 648.6%Shown above
Heated gloves brands1st of 766.6%Show ranking
Creator with pink hair and a pink jacket

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