Milwaukee Heated Gear vs ORORO:Which is searched more?
In September 2026, ORORO had more branded searches than Milwaukee Heated Gear among heated jacket brands worldwide. ORORO had about 74,000 branded searches, while Milwaukee Heated Gear had 64,300. ORORO made up 48.6% of all heated jacket brand searches we track, and Milwaukee Heated Gear accounted for 42.2%. These are worldwide searches for English-language branded terms.
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Is Milwaukee Heated Gear or ORORO more popular in search?
Compare the brands people buy battery-heated jackets and vests from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ORORO, Milwaukee Heated Gear. The figures are in the table below the chart.
View monthly share of searches table
| Month | ORORO | Milwaukee Heated Gear | DeWalt Heated Gear | Venustas | Fieldsheer | Gobi Heat |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 59.3% | 5% | 2.7% | 1.6% | 0.81% |
| Nov 2025 | 23.2% | 67.4% | 4.7% | 2.1% | 1.5% | 1.1% |
| Dec 2025 | 19.7% | 69.8% | 4.8% | 2.6% | 1.6% | 1.4% |
| Jan 2026 | 31.1% | 58.1% | 4.2% | 3.4% | 2% | 1.2% |
| Feb 2026 | 49.4% | 41.1% | 2.9% | 3.6% | 1.9% | 1% |
| Mar 2026 | 62.9% | 28.6% | 2% | 3.7% | 1.9% | 0.85% |
| Apr 2026 | 64.8% | 27.6% | 1.7% | 3.9% | 1.3% | 0.77% |
| May 2026 | 58% | 36% | 1.5% | 2.8% | 1.1% | 0.69% |
| Jun 2026 | 56.9% | 35.3% | 1.8% | 4.1% | 1.2% | 0.68% |
| Jul 2026 | 57.8% | 35.8% | 1.8% | 2.8% | 1.1% | 0.69% |
| Aug 2026 | 60.9% | 31.7% | 2% | 3.6% | 1.2% | 0.59% |
| Sep 2026 | 48.6% | 42.2% | 3.5% | 3.5% | 1.5% | 0.66% |
How has the Milwaukee Heated Gear and ORORO comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: ORORO took it in February 2026.
- Across the 12 months ending September 2026, Milwaukee Heated Gear’s share of searches among heated jacket brands worldwide moved from 59.3% to 42.2%, and its estimated monthly branded searches moved from 176K to 64.3K.
- Across the 12 months ending September 2026, ORORO’s share of searches among heated jacket brands worldwide moved from 30.6% to 48.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for heated jacket brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee Heated Gear gained share of searches among heated jacket brands worldwide, from 31.7% to 42.2%.
In September 2026, ORORO lost share of searches among heated jacket brands worldwide, from 60.9% to 48.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Milwaukee Heated Gear’s and ORORO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Milwaukee Heated Gear
2 branded search terms
- milwaukee heated jacket
- milwaukee heated vest
ORORO
1 branded search term
- ororo
Other head-to-heads among heated jacket brands
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