Outdoor Research vs Patagonia:Which is more popular?
In September 2026, Patagonia had more branded searches than Outdoor Research among waterproof jacket brands worldwide. Patagonia had about 2.7 million branded searches, while Outdoor Research had 74,000. Patagonia made up 22.9% of all waterproof jacket brand searches we track, and Outdoor Research accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about waterproof jacket brands, Patagonia appeared in all five answers and Outdoor Research in three. Patagonia was mentioned before Outdoor Research in every answer.
Who do people search for more?
Patagonia, about 37 searches for every 1 for Outdoor Research
Who does AI mention more?
Patagonia, mentioned in every answer we collected
Who does AI recommend more?
Patagonia, named ahead of Outdoor Research in every answer
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Top waterproof jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patagonia appeared in all five answers. Outdoor Research was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Patagonia was listed before Outdoor Research in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Patagonia1st
Arc'teryx2nd
Columbia3rd
Outdoor Research4th
Helly Hansen5th
The North Face6th
Rab7th
Barbour–
Carhartt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Columbia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Outdoor Research3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The North Face2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Helly Hansen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Barbour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof jacket brands
5 answers
Asked ChatGPT
“Which waterproof jacket brand should I buy?”
Asked ChatGPT
“What are the best waterproof jacket brands?”
Asked ChatGPT
“What's the best waterproof jacket brand for heavy rain?”
Searched Google, AI Overview
“waterproof rain jacket”
Searched Google, AI Overview
“waterproof jacket womens”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Outdoor Research or Patagonia more popular in search?
This chart shows how often people search Google for Outdoor Research and Patagonia by name. Each line represents a brand's share of searches for all nine waterproof jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Patagonia, Outdoor Research. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Barbour | Helly Hansen | Carhartt | Rab | Columbia | Outdoor Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 23% | 15.4% | 10.3% | 4.6% | 4.6% | 1.7% | 2.1% | 0.51% |
| Nov 2025 | 42.7% | 19.2% | 15.7% | 7% | 4.7% | 5.8% | 1.4% | 2.9% | 0.52% |
| Dec 2025 | 40% | 18% | 18% | 8.1% | 4.4% | 6.6% | 1.3% | 3.1% | 0.59% |
| Jan 2026 | 39.4% | 21.7% | 17.8% | 6.5% | 5.3% | 4.4% | 2% | 2.5% | 0.58% |
| Feb 2026 | 37.5% | 25.2% | 16.8% | 6.2% | 5.1% | 3.4% | 2.8% | 2.3% | 0.83% |
| Mar 2026 | 33.2% | 29.7% | 16.2% | 8.9% | 4% | 2.7% | 2.7% | 2% | 0.66% |
| Apr 2026 | 30.5% | 30.7% | 16.8% | 9.2% | 4.1% | 2.3% | 3.4% | 2.2% | 0.83% |
| May 2026 | 35.4% | 29.1% | 15.9% | 7.1% | 4.8% | 1.8% | 3.2% | 2% | 0.79% |
| Jun 2026 | 32% | 32.3% | 17.7% | 5.3% | 4.3% | 1.9% | 3.5% | 2% | 0.87% |
| Jul 2026 | 36.3% | 29.9% | 16.4% | 4.9% | 4% | 1.8% | 4% | 1.9% | 0.81% |
| Aug 2026 | 35.2% | 26.3% | 17.6% | 7.9% | 4.3% | 2.4% | 3.5% | 2% | 0.71% |
| Sep 2026 | 34% | 22.9% | 18.7% | 10.2% | 4.6% | 3.8% | 3.1% | 2% | 0.62% |
How has the Outdoor Research and Patagonia comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Outdoor Research in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outdoor Research’s share of searches among waterproof jacket brands worldwide moved from 0.51% to 0.62%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Patagonia’s share of searches among waterproof jacket brands worldwide moved from 23% to 22.9%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
How did search popularity change for waterproof jacket brands worldwide in September 2026?
2 changes
In September 2026, Patagonia lost share of searches among waterproof jacket brands worldwide, from 26.3% to 22.9%.
Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Outdoor Research’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Outdoor Research
1 branded search term
- outdoor research
Patagonia
1 branded search term
- patagonia
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