Brandwave

How popular isPatagonia in search?

In August 2026, there were an estimated 2.7M branded searches for Patagonia worldwide which is down 33% over the last 11 months. Patagonia holds 13.9% estimated Share of Search among puffer jacket brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Uniqlo69.2%
  2. Patagonia13.9%
  3. The North Face9.3%
  4. Kathmandu4.2%
  5. Moncler3.4%
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Where does Patagonia compete?

Patagonia is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puffer jacket brands2nd of 513.9%Shown below
Hoodies2nd of 614.9%Show ranking
Jackets1st of 634.1%Show ranking
Rain jacket brands1st of 537.1%Show ranking
Fleece brands1st of 537.9%Show ranking
Ski jackets1st of 639.1%Show ranking

Which puffer jacket brands compete with Patagonia?

Patagonia against puffer jacket brands worldwide, by month

Share of Search by month for Uniqlo, Patagonia, The North Face, Kathmandu, Moncler. The figures are in the table below the chart.

View monthly share of search table
MonthUniqloPatagoniaThe North FaceKathmanduMoncler
Oct 202562.5%15.4%12.6%2.5%6.9%
Nov 202561%14.9%14.9%2.5%6.7%
Dec 202559.6%14.7%14.7%3%8%
Jan 202660.8%15%15%2.5%6.7%
Feb 202658.5%17.7%14.5%2.9%6.4%
Mar 202665.3%16.1%10.8%3.9%3.9%
Apr 202670.3%14.2%7.8%4.3%3.5%
May 202669.2%13.9%9.3%4.2%3.4%
Jun 202665.7%16.2%8.9%5.9%3.3%
Jul 202665.1%16.1%10.7%4.8%3.2%
Aug 202669.2%13.9%9.3%4.2%3.4%
Sep 2026—————

  1. 1.Uniqlo

    69.2%

    Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +4 points.

  2. 2.Patagonia

    13.9%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.The North Face

    9.3%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Kathmandu

    4.2%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Moncler

    3.4%

    Held 5th. 673K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

Compare search popularity between Patagonia and its closest rivals

How has branded search demand for Patagonia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Patagonia worldwide fell from 4.1M to 2.7M.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among puffer jacket brands worldwide decreased from 15.4% to 13.9%.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among puffer jacket brands worldwide peaked at 17.7% in February 2026 and was lowest at 13.9% in May 2026.

How did search popularity change for puffer jacket brands worldwide in August 2026?

  1. In August 2026, Uniqlo gained estimated Share of Search among puffer jacket brands worldwide, from 65.1% to 69.2%.

  2. In August 2026, Patagonia lost estimated Share of Search among puffer jacket brands worldwide, from 16.1% to 13.9%.

  3. In August 2026, The North Face lost estimated Share of Search among puffer jacket brands worldwide, from 10.7% to 9.3%.

  4. In August 2026, Kathmandu lost estimated Share of Search among puffer jacket brands worldwide, from 4.8% to 4.2%.

  5. Estimated monthly branded searches for Moncler worldwide fell 63.2% over 11 measured months, from 1.8M to 673K in August 2026.

How is Patagonia measured?

Brandwave collects information about searches that people make online using Patagonia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • patagonia

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How the Brand Demand Index is measured

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