Hats:Which brands are most popular in search?
In August 2026, New Era was the most searched among hats worldwide, with an estimated 301K branded searches and 33.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the hats people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Era, Mitchell & Ness, Stetson, Kangol, Flexfit. The figures are in the table below the chart.
View monthly share of search table
| Month | New Era | Mitchell & Ness | Stetson | Kangol | Flexfit | Borsalino |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 28% | 18.8% | 15.4% | 2.1% | 1.4% |
| Nov 2025 | 31.1% | 31.1% | 20.8% | 13.9% | 1.9% | 1.2% |
| Dec 2025 | 33.1% | 27.1% | 22.2% | 14.9% | 1.6% | 1.1% |
| Jan 2026 | 33% | 26.9% | 22% | 14.8% | 2% | 1.3% |
| Feb 2026 | 32.8% | 26.8% | 22% | 14.7% | 2.4% | 1.3% |
| Mar 2026 | 32.8% | 26.8% | 21.9% | 14.7% | 2.4% | 1.3% |
| Apr 2026 | 32.8% | 26.8% | 21.9% | 14.7% | 2.4% | 1.3% |
| May 2026 | 38.4% | 25.6% | 21% | 11.5% | 2.3% | 1.3% |
| Jun 2026 | 34.7% | 23.2% | 28.4% | 10.4% | 2.1% | 1.1% |
| Jul 2026 | 33.9% | 27.7% | 22.6% | 12.4% | 2% | 1.4% |
| Aug 2026 | 33.9% | 27.7% | 22.6% | 12.4% | 2% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.9% | 301K | 0% | 0 points | |
| 2, held 2nd | 27.7% | 246K | 0% | 0 points | |
| 3, held 3rd | 22.6% | 201K | 0% | 0 points | |
| 4, held 4th | 12.4% | 110K | 0% | 0 points | |
| 5, held 5th | 2% | 18.1K | 0% | 0 points | |
| 6, held 6th | 1.4% | 12.1K | 0% | 0 points |
1.
New Era33.9%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.
27.7%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Stetson22.6%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Kangol12.4%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Flexfit2%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
New Era vs Mitchell & Ness: compare search popularity- New Era vs Stetson: compare search popularity
- New Era vs Kangol: compare search popularity
- New Era vs Flexfit: compare search popularity
- Mitchell & Ness vs Stetson: compare search popularity
- Mitchell & Ness vs Kangol: compare search popularity
- Mitchell & Ness vs Flexfit: compare search popularity
- Stetson vs Kangol: compare search popularity
- Stetson vs Flexfit: compare search popularity
- Kangol vs Flexfit: compare search popularity
- Compare any of these brands
Which brand is most popular in search among hats worldwide?
6 brands
In August 2026, New Era was the most searched among hats worldwide, with an estimated 301K branded searches and 33.9% estimated Share of Search within this set. Mitchell & Ness is in 2nd place, 6.2 percentage points behind at 27.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| New Era | 34.3% → 33.9% | 38.4%May 2026 | 31.1%Nov 2025 | 1st |
| Mitchell & Ness | 28% → 27.7% | 31.1%Nov 2025 | 23.2%Jun 2026 | 2nd |
| Stetson | 18.8% → 22.6% | 28.4%Jun 2026 | 18.8%Oct 2025 | 3rd |
| Kangol | 15.4% → 12.4% | 15.4%Oct 2025 | 10.4%Jun 2026 | 4th |
| Flexfit | 2.1% → 2% | 2.4%Mar 2026 | 1.6%Dec 2025 | 5th |
 Borsalino | 1.4% | 1.4%Oct 2025 | 1.1%Dec 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Stetson’s estimated Share of Search among hats worldwide increased from 18.8% to 22.6%.
- Across the 11 months ending August 2026, Kangol’s estimated Share of Search among hats worldwide decreased from 15.4% to 12.4%.
- Across the 11 months ending August 2026, New Era’s estimated Share of Search among hats worldwide peaked at 38.4% in May 2026 and was lowest at 31.1% in November 2025.
- Across the 11 months ending August 2026, Mitchell & Ness’ estimated Share of Search among hats worldwide peaked at 31.1% in November 2025 and was lowest at 23.2% in June 2026.
- Across the 11 months ending August 2026, Stetson’s estimated Share of Search among hats worldwide peaked at 28.4% in June 2026 and was lowest at 18.8% in October 2025.
- Across the 11 months ending August 2026, Kangol’s estimated Share of Search among hats worldwide peaked at 15.4% in October 2025 and was lowest at 10.4% in June 2026.
- Across the 11 months ending August 2026, New Era, Mitchell & Ness, Flexfit and Borsalino held steady: their estimated Share of Search among hats worldwide each moved less than 0.5 percentage points.
How did search popularity change for hats worldwide in August 2026?
2 changes
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