How popular isBorsalino in search?
In August 2026, there were an estimated 12.1K branded searches for Borsalino worldwide which held steady over the last 11 months. Borsalino holds 1.4% estimated Share of Search among hats worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
New Era33.9%
Mitchell & Ness27.7%
Stetson22.6%
Kangol12.4%
Flexfit2%- Borsalino1.4%
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Which hats compete with Borsalino?
Share of Search by month for New Era, Mitchell & Ness, Stetson, Kangol, Flexfit, Borsalino. The figures are in the table below the chart.
View monthly share of search table
| Month | New Era | Mitchell & Ness | Stetson | Kangol | Flexfit | Borsalino |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 28% | 18.8% | 15.4% | 2.1% | 1.4% |
| Nov 2025 | 31.1% | 31.1% | 20.8% | 13.9% | 1.9% | 1.2% |
| Dec 2025 | 33.1% | 27.1% | 22.2% | 14.9% | 1.6% | 1.1% |
| Jan 2026 | 33% | 26.9% | 22% | 14.8% | 2% | 1.3% |
| Feb 2026 | 32.8% | 26.8% | 22% | 14.7% | 2.4% | 1.3% |
| Mar 2026 | 32.8% | 26.8% | 21.9% | 14.7% | 2.4% | 1.3% |
| Apr 2026 | 32.8% | 26.8% | 21.9% | 14.7% | 2.4% | 1.3% |
| May 2026 | 38.4% | 25.6% | 21% | 11.5% | 2.3% | 1.3% |
| Jun 2026 | 34.7% | 23.2% | 28.4% | 10.4% | 2.1% | 1.1% |
| Jul 2026 | 33.9% | 27.7% | 22.6% | 12.4% | 2% | 1.4% |
| Aug 2026 | 33.9% | 27.7% | 22.6% | 12.4% | 2% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.9% | 301K | 0% | 0 points | |
| 2, held 2nd | 27.7% | 246K | 0% | 0 points | |
| 3, held 3rd | 22.6% | 201K | 0% | 0 points | |
| 4, held 4th | 12.4% | 110K | 0% | 0 points | |
| 5, held 5th | 2% | 18.1K | 0% | 0 points | |
| 6, held 6th | 1.4% | 12.1K | 0% | 0 points |
1.
New Era33.9%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.
27.7%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Stetson22.6%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Kangol12.4%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Flexfit2%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Borsalino and its closest rivals
How has branded search demand for Borsalino changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Borsalino worldwide held steady at 12.1K.
- Across the 11 months ending August 2026, Borsalino’s estimated Share of Search among hats worldwide held steady at 1.4%.
How did search popularity change for hats worldwide in August 2026?
2 changes
How is Borsalino measured?
Brandwave collects information about searches that people make online using Borsalino’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- borsalino hats
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Is Borsalino your brand?
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