How popular is'47 in search?
In September 2026, people searched for '47 by name about 209,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 8.6% of all global hat searches, placing '47 third out of ten hats. These are worldwide searches for English-language branded terms.
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Which hats compete with '47?
Share of searches by month for New Era, Mitchell & Ness, '47, Stetson, Kangol, Melin, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Era | Mitchell & Ness | '47 | Stetson | Kangol | Melin | Carhartt | Flexfit | Patagonia | Borsalino |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.4% | 9.8% | 6.3% | 5.2% | 2.3% | 7.1% | 0.69% | 0.69% | 0.46% |
| Nov 2025 | 54.8% | 9.2% | 8.9% | 6.1% | 4.1% | 2.8% | 12.5% | 0.55% | 0.82% | 0.37% |
| Dec 2025 | 51.2% | 8.2% | 6.5% | 6.7% | 4.5% | 2.5% | 18.8% | 0.5% | 0.74% | 0.33% |
| Jan 2026 | 59.9% | 8.2% | 6.9% | 6.7% | 4.5% | 2% | 10.2% | 0.6% | 0.6% | 0.4% |
| Feb 2026 | 60.3% | 8.3% | 8.6% | 6.8% | 4.5% | 2.5% | 7.2% | 0.74% | 0.61% | 0.41% |
| Mar 2026 | 62.4% | 8.5% | 9.5% | 7% | 4.7% | 3.1% | 3% | 0.77% | 0.63% | 0.42% |
| Apr 2026 | 59.2% | 9.6% | 9.9% | 7.8% | 5.3% | 3.5% | 2.6% | 0.86% | 0.7% | 0.47% |
| May 2026 | 61.1% | 9.5% | 8.7% | 7.7% | 4.2% | 4.2% | 2.3% | 0.85% | 0.85% | 0.47% |
| Jun 2026 | 56.8% | 8.8% | 10.7% | 10.8% | 3.9% | 4.8% | 2.2% | 0.79% | 0.79% | 0.43% |
| Jul 2026 | 59.9% | 9.7% | 9.6% | 7.9% | 4.3% | 4.3% | 2.2% | 0.71% | 0.87% | 0.48% |
| Aug 2026 | 60.7% | 9.8% | 8.3% | 8% | 4.4% | 4.4% | 2.4% | 0.72% | 0.72% | 0.48% |
| Sep 2026 | 60.6% | 10.2% | 8.6% | 6.8% | 4.5% | 3.7% | 3.6% | 0.75% | 0.61% | 0.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 1.5M | -3.6% | -0.1 points | |
| 2, held 2nd | 10.2% | 246K | 0% | +0.4 points | |
| 3, held 3rd | 8.6% | 209K | 0% | +0.3 points | |
| 4, held 4th | 6.8% | 165K | -17.9% | -1.2 points | |
| 5, held 5th | 4.5% | 110K | 0% | +0.2 points | |
| 6, held 6th | 3.7% | 90.5K | -17.7% | -0.6 points | |
| 7, held 7th | 3.6% | 87.6K | +45.5% | +1.2 points | |
| 8, held 8th | 0.75% | 18.1K | 0% | 0 points | |
| 9, held 9th | 0.61% | 14.8K | -18.2% | -0.1 points | |
| 10, held 10th | 0.5% | 12.1K | 0% | 0 points |
1.
New Era60.6%
Held 1st. 1.5M estimated branded searches, -3.6% vs prior month. Share -0.1 points.
10.2%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
'478.6%
Held 3rd. 209K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Stetson6.8%
Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -1.2 points.
5.
Kangol4.5%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Melin3.7%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.
7.
Carhartt3.6%
Held 7th. 87.6K estimated branded searches, +45.5% vs prior month. Share +1.2 points.
8.
Flexfit0.75%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.61%
Held 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
10.
Borsalino0.5%
Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between '47 and its closest rivals
Every comparison with '47
11 comparisons
How has branded search demand for '47 changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for '47 worldwide fell from 256K to 209K.
- Across the 12 months ending September 2026, '47’s share of searches among hats worldwide decreased from 9.8% to 8.6%.
- Across the 12 months ending September 2026, '47’s share of searches among hats worldwide peaked at 10.7% in June 2026 and was lowest at 6.5% in December 2025.
- Across the 12 months ending September 2026, '47 fell from 2nd to 3rd among hats worldwide.
How did search popularity change for hats worldwide in September 2026?
6 changes
In September 2026, Carhartt gained share of searches among hats worldwide, from 2.4% to 3.6%.
In September 2026, Stetson lost share of searches among hats worldwide, from 8% to 6.8%.
In September 2026, Melin lost share of searches among hats worldwide, from 4.4% to 3.7%.
Mitchell & Ness’ share of searches among hats worldwide has gained ground for 3 months in a row, from 8.8% to 10.2% in September 2026.
Kangol’s share of searches among hats worldwide has gained ground for 3 months in a row, from 3.9% to 4.5% in September 2026.
Estimated monthly branded searches for Patagonia worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are '47’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using '47’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 47 brand
- 47 brand hats
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Where does '47 compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cap brands | 4th of 9 | 3.3% | Show ranking |
| Hats | 3rd of 10 | 8.6% | Shown above |
Is '47 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.