How popular isStetson in search?
In August 2026, there were an estimated 201K branded searches for Stetson worldwide which is up 21.8% over the last 11 months. Stetson holds 22.9% estimated Share of Search among cap brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
New Era34.4%
Mitchell & Ness28.1%- Stetson22.9%
- Kangol12.6%
Flexfit2.1%
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Which cap brands compete with Stetson?
Share of Search by month for New Era, Mitchell & Ness, Stetson, Kangol, Flexfit. The figures are in the table below the chart.
View monthly share of search table
| Month | New Era | Mitchell & Ness | Stetson | Kangol | Flexfit |
|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 28.4% | 19.1% | 15.6% | 2.1% |
| Nov 2025 | 31.5% | 31.5% | 21% | 14.1% | 1.9% |
| Dec 2025 | 33.5% | 27.4% | 22.4% | 15% | 1.6% |
| Jan 2026 | 33.4% | 27.3% | 22.3% | 15% | 2% |
| Feb 2026 | 33.2% | 27.2% | 22.3% | 14.9% | 2.4% |
| Mar 2026 | 33.3% | 27.2% | 22.2% | 14.9% | 2.5% |
| Apr 2026 | 33.3% | 27.2% | 22.2% | 14.9% | 2.5% |
| May 2026 | 38.9% | 26% | 21.2% | 11.6% | 2.3% |
| Jun 2026 | 35.1% | 23.5% | 28.7% | 10.5% | 2.1% |
| Jul 2026 | 34.4% | 28.1% | 22.9% | 12.6% | 2.1% |
| Aug 2026 | 34.4% | 28.1% | 22.9% | 12.6% | 2.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 301K | 0% | 0 points | |
| 2, held 2nd | 28.1% | 246K | 0% | 0 points | |
| 3, held 3rd | 22.9% | 201K | 0% | 0 points | |
| 4, held 4th | 12.6% | 110K | 0% | 0 points | |
| 5, held 5th | 2.1% | 18.1K | 0% | 0 points |
1.
New Era34.4%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.
28.1%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.Stetson
22.9%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.Kangol
12.6%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Flexfit2.1%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Stetson and its closest rivals
How has branded search demand for Stetson changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Stetson worldwide rose from 165K to 201K.
- Across the 11 months ending August 2026, Stetson’s estimated Share of Search among cap brands worldwide increased from 19.1% to 22.9%.
- Across the 11 months ending August 2026, Stetson’s estimated Share of Search among cap brands worldwide peaked at 28.7% in June 2026 and was lowest at 19.1% in October 2025.
How did search popularity change for cap brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Stetson worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
Estimated monthly branded searches for Kangol worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Where does Stetson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hats | 3rd of 6 | 22.6% | Show ranking |
| Cap brands | 3rd of 5 | 22.9% | Shown above |
How is Stetson measured?
Brandwave collects information about searches that people make online using Stetson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- stetson
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Is Stetson your brand?
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