Brandwave

How popular isRalph Lauren?

In September 2026, people searched for Ralph Lauren by name about 4.3 million times worldwide, an 18.1% decrease from the previous year. These searches made up 64.1% of all global cap brand searches, placing Ralph Lauren first out of nine brands. When we asked both ChatGPT and Google AI Overviews about cap brands, Ralph Lauren appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Ralph Lauren is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Ralph LaurenShare of searches 64.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. New EraShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Mitchell & NessShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. '47Share of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. StetsonShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top cap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ralph Lauren was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ralph Lauren is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Era1st
  2. '472nd
  3. Carhartt3rd
  4. Mitchell & Ness4th
  5. Ralph Lauren5th
  6. Flexfit6th
  7. Richardson7th
  8. Stetson–
  9. Kangol–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Era5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • '475 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitchell & Ness3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Richardson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flexfit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stetson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kangol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cap brands compete with Ralph Lauren?

Ralph Lauren against cap brands worldwide, by month

Share of searches by month for Ralph Lauren, New Era, Mitchell & Ness, '47, Stetson. The figures are in the table below the chart.

View monthly share of searches table
MonthRalph LaurenNew EraMitchell & Ness'47StetsonKangolRichardsonCarharttFlexfit
Oct 202567.2%20.4%3.3%3.4%2.2%1.8%0.67%0.67%0.24%
Nov 202567.8%20%3.3%3.2%2.2%1.5%0.55%1.2%0.2%
Dec 202567%20.5%3.3%2.6%2.7%1.8%0.44%1.5%0.2%
Jan 202664.8%23.4%3.2%2.7%2.6%1.8%0.53%0.78%0.23%
Feb 202659.7%26.1%3.6%3.7%2.9%2%0.88%0.72%0.32%
Mar 202654.9%29.5%4%4.5%3.3%2.2%0.81%0.44%0.36%
Apr 202657.7%26.2%4.2%4.4%3.5%2.3%0.85%0.47%0.38%
May 202657.6%27.3%4.2%3.9%3.5%1.9%0.85%0.47%0.38%
Jun 202655.9%26.5%4.1%5%5%1.8%0.83%0.45%0.37%
Jul 202658.1%26.4%4.3%4.3%3.5%1.9%0.86%0.39%0.31%
Aug 202663.1%23.5%3.8%3.2%3.1%1.7%0.93%0.42%0.28%
Sep 202664.1%23%3.9%3.3%2.6%1.7%0.78%0.42%0.28%

  1. 1.Ralph Lauren

    64.1%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.New Era

    23%

    Held 2nd. 1.5M estimated branded searches, -3.6% vs prior month. Share -0.5 points.

  3. 3.Mitchell & Ness

    3.9%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.'47

    3.3%

    Held 4th. 209K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Stetson

    2.6%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.5 points.

  6. 6.Kangol

    1.7%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Richardson

    0.78%

    Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Carhartt

    0.42%

    Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Flexfit

    0.28%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ralph Lauren and its closest rivals

Every comparison with Ralph Lauren

37 comparisons

How has branded search demand for Ralph Lauren changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ralph Lauren worldwide fell from 5.2M to 4.3M.
  • Across the 12 months ending September 2026, Ralph Lauren’s share of searches among cap brands worldwide decreased from 67.2% to 64.1%.
  • Across the 12 months ending September 2026, Ralph Lauren’s share of searches among cap brands worldwide peaked at 67.8% in November 2025 and was lowest at 54.9% in March 2026.

How did search popularity change for cap brands worldwide in September 2026?

6 changes

  1. In September 2026, Ralph Lauren gained share of searches among cap brands worldwide, from 63.1% to 64.1%.

  2. In September 2026, Stetson lost share of searches among cap brands worldwide, from 3.1% to 2.6%.

  3. New Era’s share of searches among cap brands worldwide has lost ground for 3 months in a row, from 26.5% to 23% in September 2026.

  4. Estimated monthly branded searches for Carhartt worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

  5. Estimated monthly branded searches for Kangol worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for '47 worldwide fell 18.2% over 12 measured months, from 256K to 209K in September 2026.

How are Ralph Lauren’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ralph Lauren’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • polo ralph lauren shirts
  • ralph lauren
  • ralph lauren shirts

Do you work for Ralph Lauren? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ralph Lauren compete?

Ralph Lauren is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Premium fashion brands1st of 921.3%Show ranking
Towel brands1st of 1138.2%Show ranking
Cap brands1st of 964.1%Shown above
Men’s shirt brands3rd of 1210.2%Show ranking
Creator with pink hair and a pink jacket

Is Ralph Lauren your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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