Brandwave

How popular isRalph Lauren?

In September 2026, people searched for Ralph Lauren by name about 4.3 million times worldwide, an 18.1% decrease from the previous year. These searches made up 10.2% of all global men’s shirt brand searches, placing Ralph Lauren third out of 12 brands. When we asked both ChatGPT and Google AI Overviews about men’s shirt brands, Ralph Lauren appeared in three of the five answers and was the third most recommended of the 12.

Search and AI answers in September 2026

Ralph Lauren is the third most searched of 12 competitors and the third most recommended in AI answers.

  1. Charles TyrwhittShare of searches 47.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Van HeusenShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Ralph LaurenShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. UNTUCKitShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Proper ClothShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

Ralph Lauren website (opens in a new tab)

Follow Ralph Lauren and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top men’s shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ralph Lauren was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ralph Lauren is the third most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Charles Tyrwhitt2nd
  3. Ralph Lauren3rd
  4. Brooks Brothers4th
  5. Mizzen+Main5th
  6. Eton6th
  7. Van Heusen–
  8. UNTUCKit–
  9. Proper Cloth–
  10. T.M.Lewin–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Tyrwhitt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizzen+Main1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Van Heusen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UNTUCKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proper Cloth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T.M.Lewin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about men’s shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which men’s shirt brands compete with Ralph Lauren?

Ralph Lauren against men’s shirt brands worldwide, by month

Share of searches by month for Charles Tyrwhitt, Van Heusen, Ralph Lauren, UNTUCKit, Proper Cloth, T.M.Lewin, Brooks Brothers, Mizzen+Main, Uniqlo. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles TyrwhittVan HeusenRalph LaurenUNTUCKitProper ClothT.M.LewinBrooks BrothersMizzen+MainUniqloEtonTwilloryMinistry of Supply
Oct 202543.2%19.3%13.2%5.8%3.9%3.2%2.6%2.6%1.9%2.1%1.4%0.78%
Nov 202543.4%19.4%10.8%7.1%3.9%3.9%2.1%3.1%1.6%2.1%1.7%0.64%
Dec 202539.4%21.6%10.3%9.7%3.5%3.5%2.9%3.5%1.8%1.9%1.3%0.58%
Jan 202638.4%25.7%11.7%5.2%4.2%4.2%2.3%2.5%1.9%1.9%1.3%0.69%
Feb 202643.2%19.3%11.2%4.8%4.8%3.9%2.6%2.9%2.4%2.6%1.7%0.64%
Mar 202637.3%16.7%24.1%4.1%4.1%2.7%2.2%2.5%1.8%2.2%1.5%0.67%
Apr 202638.3%14%21.7%5.1%5.1%3.4%2.3%3.1%2.4%2.3%1.5%0.56%
May 202646.3%13.8%12.1%6.2%5.1%3.4%2.8%3.1%2.3%2.8%1.5%0.68%
Jun 202646.6%17%10.4%6.2%4.2%3.4%2.8%2.9%2.1%2.3%1.5%0.46%
Jul 202642.1%28.2%9.4%3.8%3.1%3.1%2.5%2.3%1.9%1.7%1.4%0.41%
Aug 202647.4%17.3%10.6%4.3%4.3%4.3%2.8%2.6%2.2%1.9%1.9%0.47%
Sep 202647.8%17.5%10.2%5.3%4.3%3.5%2.9%2.6%2.2%1.6%1.6%0.47%

  1. 1.Charles Tyrwhitt

    47.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Van Heusen

    17.5%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Ralph Lauren

    10.2%

    Held 3rd. 176K estimated branded searches, -4.9% vs prior month. Share -0.4 points.

  4. 4.UNTUCKit

    5.3%

    Moved from 6th to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1 points.

  5. 5.Proper Cloth

    4.3%

    Moved from 4th to 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.T.M.Lewin

    3.5%

    Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  7. 7.Brooks Brothers

    2.9%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Mizzen+Main

    2.6%

    Held 8th. 45.2K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Uniqlo

    2.2%

    Held 9th. 38.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Eton

    1.6%

    Held 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.Twillory

    1.6%

    Held 11th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  12. 12.Ministry of Supply

    0.47%

    Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ralph Lauren and its closest rivals

Every comparison with Ralph Lauren

37 comparisons

How has branded search demand for Ralph Lauren changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ralph Lauren worldwide fell from 5.2M to 4.3M.
  • Across the 12 months ending September 2026, Ralph Lauren’s share of searches among men’s shirt brands worldwide decreased from 13.2% to 10.2%.
  • Across the 12 months ending September 2026, Ralph Lauren’s share of searches among men’s shirt brands worldwide peaked at 24.1% in March 2026 and was lowest at 9.4% in July 2026.

How did search popularity change for men’s shirt brands worldwide in September 2026?

6 changes

  1. In September 2026, UNTUCKit overtook Proper Cloth and T.M.Lewin to rank 4th among men’s shirt brands worldwide, with 5.3% of the searches.

  2. In September 2026, T.M.Lewin lost share of searches among men’s shirt brands worldwide, from 4.3% to 3.5%.

  3. Estimated monthly branded searches for Uniqlo worldwide rose 28.3% over 12 measured months, from 30K to 38.5K in September 2026.

  4. Estimated monthly branded searches for Proper Cloth worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Charles Tyrwhitt worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

  6. Estimated monthly branded searches for Brooks Brothers worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

How are Ralph Lauren’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ralph Lauren’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • polo ralph lauren shirts
  • ralph lauren
  • ralph lauren shirts

Do you work for Ralph Lauren? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ralph Lauren compete?

Ralph Lauren is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Premium fashion brands1st of 921.3%Show ranking
Towel brands1st of 1138.2%Show ranking
Cap brands1st of 964.1%Show ranking
Men’s shirt brands3rd of 1210.2%Shown above
Creator with pink hair and a pink jacket

Is Ralph Lauren your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free