Brandwave

Cap brands:Which brands are most popular in search?

In August 2026, New Era was the most searched among cap brands worldwide, with an estimated 301K branded searches and 34.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New Era34.4%
  2. Mitchell & Ness28.1%
  3. Stetson22.9%
  4. Kangol12.6%
  5. Flexfit2.1%

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Share of SearchLeaderboard

Compare the cap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cap brands worldwide, by month

Share of Search by month for New Era, Mitchell & Ness, Stetson, Kangol, Flexfit. The figures are in the table below the chart.

View monthly share of search table
MonthNew EraMitchell & NessStetsonKangolFlexfit
Oct 202534.8%28.4%19.1%15.6%2.1%
Nov 202531.5%31.5%21%14.1%1.9%
Dec 202533.5%27.4%22.4%15%1.6%
Jan 202633.4%27.3%22.3%15%2%
Feb 202633.2%27.2%22.3%14.9%2.4%
Mar 202633.3%27.2%22.2%14.9%2.5%
Apr 202633.3%27.2%22.2%14.9%2.5%
May 202638.9%26%21.2%11.6%2.3%
Jun 202635.1%23.5%28.7%10.5%2.1%
Jul 202634.4%28.1%22.9%12.6%2.1%
Aug 202634.4%28.1%22.9%12.6%2.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.New Era

    34.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Mitchell & Ness

    28.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Stetson

    22.9%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kangol

    12.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Flexfit

    2.1%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cap brands worldwide?

In August 2026, New Era was the most searched among cap brands worldwide, with an estimated 301K branded searches and 34.4% estimated Share of Search within this set. Mitchell & Ness is in 2nd place, 6.3 percentage points behind at 28.1% Share of Search.

Global cap brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
New Era34.8% → 34.4%38.9%May 202631.5%Nov 20251st
Mitchell & Ness28.4% → 28.1%31.5%Nov 202523.5%Jun 20262nd
Stetson19.1% → 22.9%28.7%Jun 202619.1%Oct 20253rd
Kangol15.6% → 12.6%15.6%Oct 202510.5%Jun 20264th
Flexfit2.1%2.5%Mar 20261.6%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Stetson’s estimated Share of Search among cap brands worldwide increased from 19.1% to 22.9%.
  • Across the 11 months ending August 2026, Kangol’s estimated Share of Search among cap brands worldwide decreased from 15.6% to 12.6%.
  • Across the 11 months ending August 2026, New Era’s estimated Share of Search among cap brands worldwide peaked at 38.9% in May 2026 and was lowest at 31.5% in November 2025.
  • Across the 11 months ending August 2026, Mitchell & Ness’ estimated Share of Search among cap brands worldwide peaked at 31.5% in November 2025 and was lowest at 23.5% in June 2026.
  • Across the 11 months ending August 2026, Stetson’s estimated Share of Search among cap brands worldwide peaked at 28.7% in June 2026 and was lowest at 19.1% in October 2025.
  • Across the 11 months ending August 2026, Kangol’s estimated Share of Search among cap brands worldwide peaked at 15.6% in October 2025 and was lowest at 10.5% in June 2026.
  • Across the 11 months ending August 2026, New Era, Mitchell & Ness and Flexfit held steady: their estimated Share of Search among cap brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for cap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Stetson worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  2. Estimated monthly branded searches for Kangol worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

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