Brandwave

How popular isFlexfit in search?

In August 2026, there were an estimated 18.1K branded searches for Flexfit worldwide which held steady over the last 11 months. Flexfit holds 0.77% estimated Share of Search among cap brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New Era64.9%
  2. Mitchell & Ness21%
  3. Stetson8.6%
  4. Kangol4.7%
  5. Flexfit0.77%
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Which cap brands compete with Flexfit?

Flexfit against cap brands worldwide, by month

Share of Search by month for New Era, Mitchell & Ness, Stetson, Kangol, Flexfit. The figures are in the table below the chart.

View monthly share of search table
MonthNew EraMitchell & NessStetsonKangolFlexfit
Oct 202565.2%21.1%7.1%5.8%0.78%
Nov 202565.3%21.8%7.3%4.9%0.66%
Dec 202564.4%20.8%8.5%5.7%0.62%
Jan 202668%18.6%7.6%5.1%0.68%
Feb 202667.8%18.6%7.6%5.1%0.84%
Mar 202667.9%18.6%7.6%5.1%0.84%
Apr 202664.1%20.7%8.5%5.7%0.94%
May 202665.8%20.4%8.3%4.6%0.92%
Jun 202663.2%19.6%12%4.4%0.88%
Jul 202664.9%21%8.6%4.7%0.77%
Aug 202664.9%21%8.6%4.7%0.77%
Sep 2026—————
  1. 1.New Era

    64.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 492K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Stetson

    8.6%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kangol

    4.7%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Flexfit

    0.77%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Flexfit and its closest rivals

How has branded search demand for Flexfit changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Flexfit worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, Flexfit’s estimated Share of Search among cap brands worldwide held steady, from 0.78% to 0.77%.

How did search popularity change for cap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Stetson worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  2. Estimated monthly branded searches for Kangol worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Flexfit compete?

Flexfit is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hats5th of 60.77%Show ranking
Cap brands5th of 50.77%Shown above

How is Flexfit measured?

Brandwave collects information about searches that people make online using Flexfit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • flexfit

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How the Brand Demand Index is measured

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Is Flexfit your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.