Brandwave

How popular isMitchell & Ness in search?

In August 2026, there were an estimated 246K branded searches for Mitchell & Ness worldwide which held steady over the last 11 months. Mitchell & Ness holds 28.1% estimated Share of Search among cap brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New Era34.4%
  2. Mitchell & Ness28.1%
  3. Stetson22.9%
  4. Kangol12.6%
  5. Flexfit2.1%
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Which cap brands compete with Mitchell & Ness?

Mitchell & Ness against cap brands worldwide, by month

Share of Search by month for New Era, Mitchell & Ness, Stetson, Kangol, Flexfit. The figures are in the table below the chart.

View monthly share of search table
MonthNew EraMitchell & NessStetsonKangolFlexfit
Oct 202534.8%28.4%19.1%15.6%2.1%
Nov 202531.5%31.5%21%14.1%1.9%
Dec 202533.5%27.4%22.4%15%1.6%
Jan 202633.4%27.3%22.3%15%2%
Feb 202633.2%27.2%22.3%14.9%2.4%
Mar 202633.3%27.2%22.2%14.9%2.5%
Apr 202633.3%27.2%22.2%14.9%2.5%
May 202638.9%26%21.2%11.6%2.3%
Jun 202635.1%23.5%28.7%10.5%2.1%
Jul 202634.4%28.1%22.9%12.6%2.1%
Aug 202634.4%28.1%22.9%12.6%2.1%
Sep 2026—————

  1. 1.New Era

    34.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Mitchell & Ness

    28.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Stetson

    22.9%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kangol

    12.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Flexfit

    2.1%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mitchell & Ness and its closest rivals

How has branded search demand for Mitchell & Ness changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mitchell & Ness worldwide held steady at 246K.
  • Across the 11 months ending August 2026, Mitchell & Ness’ estimated Share of Search among cap brands worldwide peaked at 31.5% in November 2025 and was lowest at 23.5% in June 2026.

How did search popularity change for cap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Stetson worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  2. Estimated monthly branded searches for Kangol worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Mitchell & Ness compete?

Mitchell & Ness is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hats2nd of 627.7%Show ranking
Cap brands2nd of 528.1%Shown above

How is Mitchell & Ness measured?

Brandwave collects information about searches that people make online using Mitchell & Ness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mitchell and ness

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How the Brand Demand Index is measured

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