Mitchell & Ness vs Patagonia:Which is more popular?
In September 2026, Mitchell & Ness had more branded searches than Patagonia among hats worldwide. Mitchell & Ness had about 246,000 branded searches, while Patagonia had 14,800. Mitchell & Ness made up 10.2% of all hat searches we track, and Patagonia accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about hats, Patagonia appeared in two of the five answers and Mitchell & Ness in none.
Who do people search for more?
Mitchell & Ness, about 17 searches for every 1 for Patagonia
Who does AI mention more?
Patagonia, mentioned in 2 of 5 answers, Mitchell & Ness in 0
Who does AI recommend more?
Patagonia, the only one of the two named
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Top hats in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mitchell & Ness did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Era4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
'474 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stetson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Melin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kangol1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Borsalino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hats
5 answers
Asked ChatGPT
“Which hat brand should I buy?”
Asked ChatGPT
“What are the best hat brands?”
Asked ChatGPT
“What's the best hat brand for everyday wear?”
Searched Google, AI Overview
“hat brands”
Searched Google, AI Overview
“wide brim hat”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mitchell & Ness or Patagonia more popular in search?
This chart shows how often people search Google for Mitchell & Ness and Patagonia by name. Each line represents a brand's share of searches for all ten hats we track, month by month, from English-language searches worldwide.
Share of searches by month for Mitchell & Ness, Patagonia. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Era | Mitchell & Ness | '47 | Stetson | Kangol | Melin | Carhartt | Flexfit | Patagonia | Borsalino |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.4% | 9.8% | 6.3% | 5.2% | 2.3% | 7.1% | 0.69% | 0.69% | 0.46% |
| Nov 2025 | 54.8% | 9.2% | 8.9% | 6.1% | 4.1% | 2.8% | 12.5% | 0.55% | 0.82% | 0.37% |
| Dec 2025 | 51.2% | 8.2% | 6.5% | 6.7% | 4.5% | 2.5% | 18.8% | 0.5% | 0.74% | 0.33% |
| Jan 2026 | 59.9% | 8.2% | 6.9% | 6.7% | 4.5% | 2% | 10.2% | 0.6% | 0.6% | 0.4% |
| Feb 2026 | 60.3% | 8.3% | 8.6% | 6.8% | 4.5% | 2.5% | 7.2% | 0.74% | 0.61% | 0.41% |
| Mar 2026 | 62.4% | 8.5% | 9.5% | 7% | 4.7% | 3.1% | 3% | 0.77% | 0.63% | 0.42% |
| Apr 2026 | 59.2% | 9.6% | 9.9% | 7.8% | 5.3% | 3.5% | 2.6% | 0.86% | 0.7% | 0.47% |
| May 2026 | 61.1% | 9.5% | 8.7% | 7.7% | 4.2% | 4.2% | 2.3% | 0.85% | 0.85% | 0.47% |
| Jun 2026 | 56.8% | 8.8% | 10.7% | 10.8% | 3.9% | 4.8% | 2.2% | 0.79% | 0.79% | 0.43% |
| Jul 2026 | 59.9% | 9.7% | 9.6% | 7.9% | 4.3% | 4.3% | 2.2% | 0.71% | 0.87% | 0.48% |
| Aug 2026 | 60.7% | 9.8% | 8.3% | 8% | 4.4% | 4.4% | 2.4% | 0.72% | 0.72% | 0.48% |
| Sep 2026 | 60.6% | 10.2% | 8.6% | 6.8% | 4.5% | 3.7% | 3.6% | 0.75% | 0.61% | 0.5% |
How has the Mitchell & Ness and Patagonia comparison changed over the last 12 months?
3 findings
- Mitchell & Ness was ahead of Patagonia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among hats worldwide moved from 9.4% to 10.2%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Patagonia’s share of searches among hats worldwide moved from 0.69% to 0.61%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for hats worldwide in September 2026?
2 changes
Mitchell & Ness’ share of searches among hats worldwide has gained ground for 3 months in a row, from 8.8% to 10.2% in September 2026.
Estimated monthly branded searches for Patagonia worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mitchell & Ness’ and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitchell & Ness
1 branded search term
- mitchell ness
Patagonia
1 branded search term
- patagonia hat
Other head-to-heads among hats
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