Brandwave

How popular isMitchell & Ness in search?

In August 2026, there were an estimated 246K branded searches for Mitchell & Ness worldwide which held steady over the last 11 months. Mitchell & Ness holds 27.7% estimated Share of Search among hats worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New Era33.9%
  2. Mitchell & Ness27.7%
  3. Stetson22.6%
  4. Kangol12.4%
  5. Flexfit2%
  6. Borsalino1.4%
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Where does Mitchell & Ness compete?

Mitchell & Ness is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hats2nd of 627.7%Shown below
Cap brands2nd of 528.1%Show ranking

Which hats compete with Mitchell & Ness?

Mitchell & Ness against hats worldwide, by month

Share of Search by month for New Era, Mitchell & Ness, Stetson, Kangol, Flexfit. The figures are in the table below the chart.

View monthly share of search table
MonthNew EraMitchell & NessStetsonKangolFlexfitBorsalino
Oct 202534.3%28%18.8%15.4%2.1%1.4%
Nov 202531.1%31.1%20.8%13.9%1.9%1.2%
Dec 202533.1%27.1%22.2%14.9%1.6%1.1%
Jan 202633%26.9%22%14.8%2%1.3%
Feb 202632.8%26.8%22%14.7%2.4%1.3%
Mar 202632.8%26.8%21.9%14.7%2.4%1.3%
Apr 202632.8%26.8%21.9%14.7%2.4%1.3%
May 202638.4%25.6%21%11.5%2.3%1.3%
Jun 202634.7%23.2%28.4%10.4%2.1%1.1%
Jul 202633.9%27.7%22.6%12.4%2%1.4%
Aug 202633.9%27.7%22.6%12.4%2%1.4%
Sep 2026——————

  1. 1.New Era

    33.9%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Mitchell & Ness

    27.7%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Stetson

    22.6%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kangol

    12.4%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Flexfit

    2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Borsalino

    1.4%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mitchell & Ness and its closest rivals

How has branded search demand for Mitchell & Ness changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mitchell & Ness worldwide held steady at 246K.
  • Across the 11 months ending August 2026, Mitchell & Ness’ estimated Share of Search among hats worldwide peaked at 31.1% in November 2025 and was lowest at 23.2% in June 2026.

How did search popularity change for hats worldwide in August 2026?

  1. Estimated monthly branded searches for Stetson worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  2. Estimated monthly branded searches for Kangol worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How is Mitchell & Ness measured?

Brandwave collects information about searches that people make online using Mitchell & Ness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mitchell and ness

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How the Brand Demand Index is measured

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