Brandwave

How popular isNew Era in search?

In August 2026, there were an estimated 301K branded searches for New Era worldwide which held steady over the last 11 months. New Era holds 34.4% estimated Share of Search among cap brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New Era34.4%
  2. Mitchell & Ness28.1%
  3. Stetson22.9%
  4. Kangol12.6%
  5. Flexfit2.1%
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Which cap brands compete with New Era?

New Era against cap brands worldwide, by month

Share of Search by month for New Era, Mitchell & Ness, Stetson, Kangol, Flexfit. The figures are in the table below the chart.

View monthly share of search table
MonthNew EraMitchell & NessStetsonKangolFlexfit
Oct 202534.8%28.4%19.1%15.6%2.1%
Nov 202531.5%31.5%21%14.1%1.9%
Dec 202533.5%27.4%22.4%15%1.6%
Jan 202633.4%27.3%22.3%15%2%
Feb 202633.2%27.2%22.3%14.9%2.4%
Mar 202633.3%27.2%22.2%14.9%2.5%
Apr 202633.3%27.2%22.2%14.9%2.5%
May 202638.9%26%21.2%11.6%2.3%
Jun 202635.1%23.5%28.7%10.5%2.1%
Jul 202634.4%28.1%22.9%12.6%2.1%
Aug 202634.4%28.1%22.9%12.6%2.1%
Sep 2026—————

  1. 1.New Era

    34.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Mitchell & Ness

    28.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Stetson

    22.9%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kangol

    12.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Flexfit

    2.1%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between New Era and its closest rivals

How has branded search demand for New Era changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for New Era worldwide held steady at 301K.
  • Across the 11 months ending August 2026, New Era’s estimated Share of Search among cap brands worldwide peaked at 38.9% in May 2026 and was lowest at 31.5% in November 2025.

How did search popularity change for cap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Stetson worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  2. Estimated monthly branded searches for Kangol worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does New Era compete?

New Era is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hats1st of 633.9%Show ranking
Cap brands1st of 534.4%Shown above

How is New Era measured?

Brandwave collects information about searches that people make online using New Era’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • new era cap

Do you work for New Era? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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