Melin vs New Era:Which is searched more?
In September 2026, New Era had more branded searches than Melin among hats worldwide. New Era had about 1.5 million branded searches, while Melin had 90,500. New Era made up 60.6% of all hat searches we track, and Melin accounted for 3.7%. These are worldwide searches for English-language branded terms.
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Is Melin or New Era more popular in search?
Compare the hats people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for New Era, Melin. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Era | Mitchell & Ness | '47 | Stetson | Kangol | Melin | Carhartt | Flexfit | Patagonia | Borsalino |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.4% | 9.8% | 6.3% | 5.2% | 2.3% | 7.1% | 0.69% | 0.69% | 0.46% |
| Nov 2025 | 54.8% | 9.2% | 8.9% | 6.1% | 4.1% | 2.8% | 12.5% | 0.55% | 0.82% | 0.37% |
| Dec 2025 | 51.2% | 8.2% | 6.5% | 6.7% | 4.5% | 2.5% | 18.8% | 0.5% | 0.74% | 0.33% |
| Jan 2026 | 59.9% | 8.2% | 6.9% | 6.7% | 4.5% | 2% | 10.2% | 0.6% | 0.6% | 0.4% |
| Feb 2026 | 60.3% | 8.3% | 8.6% | 6.8% | 4.5% | 2.5% | 7.2% | 0.74% | 0.61% | 0.41% |
| Mar 2026 | 62.4% | 8.5% | 9.5% | 7% | 4.7% | 3.1% | 3% | 0.77% | 0.63% | 0.42% |
| Apr 2026 | 59.2% | 9.6% | 9.9% | 7.8% | 5.3% | 3.5% | 2.6% | 0.86% | 0.7% | 0.47% |
| May 2026 | 61.1% | 9.5% | 8.7% | 7.7% | 4.2% | 4.2% | 2.3% | 0.85% | 0.85% | 0.47% |
| Jun 2026 | 56.8% | 8.8% | 10.7% | 10.8% | 3.9% | 4.8% | 2.2% | 0.79% | 0.79% | 0.43% |
| Jul 2026 | 59.9% | 9.7% | 9.6% | 7.9% | 4.3% | 4.3% | 2.2% | 0.71% | 0.87% | 0.48% |
| Aug 2026 | 60.7% | 9.8% | 8.3% | 8% | 4.4% | 4.4% | 2.4% | 0.72% | 0.72% | 0.48% |
| Sep 2026 | 60.6% | 10.2% | 8.6% | 6.8% | 4.5% | 3.7% | 3.6% | 0.75% | 0.61% | 0.5% |
How has the Melin and New Era comparison changed over the last 12 months?
3 findings
- New Era was ahead of Melin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Melin’s share of searches among hats worldwide moved from 2.3% to 3.7%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
- Across the 12 months ending September 2026, New Era’s share of searches among hats worldwide moved from 58.1% to 60.6%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for hats worldwide in September 2026?
1 change
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Melin’s and New Era’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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