How popular isMelin?
In September 2026, people searched for Melin by name about 90,500 times worldwide, a 49.6% increase from the previous year. These searches made up 3.7% of all global hat searches, placing Melin sixth out of ten hats. When we asked both ChatGPT and Google AI Overviews about hats, Melin appeared in two of the five answers and was the fourth most recommended of the ten.
Melin is the sixth most searched of 10 competitors and the fourth most recommended in AI answers.
New EraShare of searches 60.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Mitchell & NessShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
'47Share of searches 8.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
StetsonShare of searches 6.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
MelinShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top hats in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Melin was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Melin is the fourth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Era4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- '474 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Stetson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Melin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kangol1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Borsalino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hats
5 answers
Asked ChatGPT
“Which hat brand should I buy?”
Asked ChatGPT
“What are the best hat brands?”
Asked ChatGPT
“What's the best hat brand for everyday wear?”
Searched Google, AI Overview
“hat brands”
Searched Google, AI Overview
“wide brim hat”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hats compete with Melin?
Share of searches by month for New Era, Mitchell & Ness, '47, Stetson, Kangol, Melin, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Era | Mitchell & Ness | '47 | Stetson | Kangol | Melin | Carhartt | Flexfit | Patagonia | Borsalino |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.4% | 9.8% | 6.3% | 5.2% | 2.3% | 7.1% | 0.69% | 0.69% | 0.46% |
| Nov 2025 | 54.8% | 9.2% | 8.9% | 6.1% | 4.1% | 2.8% | 12.5% | 0.55% | 0.82% | 0.37% |
| Dec 2025 | 51.2% | 8.2% | 6.5% | 6.7% | 4.5% | 2.5% | 18.8% | 0.5% | 0.74% | 0.33% |
| Jan 2026 | 59.9% | 8.2% | 6.9% | 6.7% | 4.5% | 2% | 10.2% | 0.6% | 0.6% | 0.4% |
| Feb 2026 | 60.3% | 8.3% | 8.6% | 6.8% | 4.5% | 2.5% | 7.2% | 0.74% | 0.61% | 0.41% |
| Mar 2026 | 62.4% | 8.5% | 9.5% | 7% | 4.7% | 3.1% | 3% | 0.77% | 0.63% | 0.42% |
| Apr 2026 | 59.2% | 9.6% | 9.9% | 7.8% | 5.3% | 3.5% | 2.6% | 0.86% | 0.7% | 0.47% |
| May 2026 | 61.1% | 9.5% | 8.7% | 7.7% | 4.2% | 4.2% | 2.3% | 0.85% | 0.85% | 0.47% |
| Jun 2026 | 56.8% | 8.8% | 10.7% | 10.8% | 3.9% | 4.8% | 2.2% | 0.79% | 0.79% | 0.43% |
| Jul 2026 | 59.9% | 9.7% | 9.6% | 7.9% | 4.3% | 4.3% | 2.2% | 0.71% | 0.87% | 0.48% |
| Aug 2026 | 60.7% | 9.8% | 8.3% | 8% | 4.4% | 4.4% | 2.4% | 0.72% | 0.72% | 0.48% |
| Sep 2026 | 60.6% | 10.2% | 8.6% | 6.8% | 4.5% | 3.7% | 3.6% | 0.75% | 0.61% | 0.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 1.5M | -3.6% | -0.1 points | |
| 2, held 2nd | 10.2% | 246K | 0% | +0.4 points | |
| 3, held 3rd | 8.6% | 209K | 0% | +0.3 points | |
| 4, held 4th | 6.8% | 165K | -17.9% | -1.2 points | |
| 5, held 5th | 4.5% | 110K | 0% | +0.2 points | |
| 6, held 6th | 3.7% | 90.5K | -17.7% | -0.6 points | |
| 7, held 7th | 3.6% | 87.6K | +45.5% | +1.2 points | |
| 8, held 8th | 0.75% | 18.1K | 0% | 0 points | |
| 9, held 9th | 0.61% | 14.8K | -18.2% | -0.1 points | |
| 10, held 10th | 0.5% | 12.1K | 0% | 0 points |
1.
New Era60.6%
Held 1st. 1.5M estimated branded searches, -3.6% vs prior month. Share -0.1 points.
10.2%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
'478.6%
Held 3rd. 209K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Stetson6.8%
Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -1.2 points.
5.
Kangol4.5%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Melin3.7%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.
7.
Carhartt3.6%
Held 7th. 87.6K estimated branded searches, +45.5% vs prior month. Share +1.2 points.
8.
Flexfit0.75%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.61%
Held 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
10.
Borsalino0.5%
Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Melin and its closest rivals
Every comparison with Melin
9 comparisons
How has branded search demand for Melin changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Melin worldwide rose from 60.5K to 90.5K.
- Across the 12 months ending September 2026, Melin’s share of searches among hats worldwide increased from 2.3% to 3.7%.
- Across the 12 months ending September 2026, Melin’s share of searches among hats worldwide peaked at 4.8% in June 2026 and was lowest at 2% in January 2026.
- Across the 12 months ending September 2026, Melin rose from 7th to 6th among hats worldwide.
How did search popularity change for hats worldwide in September 2026?
6 changes
In September 2026, Carhartt gained share of searches among hats worldwide, from 2.4% to 3.6%.
In September 2026, Stetson lost share of searches among hats worldwide, from 8% to 6.8%.
In September 2026, Melin lost share of searches among hats worldwide, from 4.4% to 3.7%.
Mitchell & Ness’ share of searches among hats worldwide has gained ground for 3 months in a row, from 8.8% to 10.2% in September 2026.
Kangol’s share of searches among hats worldwide has gained ground for 3 months in a row, from 3.9% to 4.5% in September 2026.
Estimated monthly branded searches for Patagonia worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are Melin’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Melin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- melin hats
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