Borsalino vs New Era:Which is more popular by branded search?
In August 2026, New Era had more branded searches than Borsalino among hats worldwide. New Era was estimated to have 1.5M branded searches compared to Borsalino’s 12.1K, and held a 64.6% Share of Search versus Borsalino’s 0.51%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Borsalino or New Era?
Compare the hats people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Era, Borsalino. The figures are in the table below the chart.
View monthly share of search table
| Month | New Era | Mitchell & Ness | Stetson | Kangol | Flexfit | Borsalino |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 21% | 7% | 5.8% | 0.77% | 0.52% |
| Nov 2025 | 65% | 21.7% | 7.3% | 4.9% | 0.65% | 0.44% |
| Dec 2025 | 64.2% | 20.7% | 8.5% | 5.7% | 0.62% | 0.42% |
| Jan 2026 | 67.7% | 18.5% | 7.6% | 5.1% | 0.68% | 0.46% |
| Feb 2026 | 67.5% | 18.5% | 7.6% | 5.1% | 0.83% | 0.46% |
| Mar 2026 | 67.6% | 18.5% | 7.5% | 5.1% | 0.83% | 0.45% |
| Apr 2026 | 63.8% | 20.6% | 8.4% | 5.7% | 0.93% | 0.51% |
| May 2026 | 65.5% | 20.3% | 8.3% | 4.5% | 0.92% | 0.5% |
| Jun 2026 | 62.9% | 19.5% | 11.9% | 4.4% | 0.88% | 0.48% |
| Jul 2026 | 64.6% | 20.9% | 8.5% | 4.7% | 0.77% | 0.51% |
| Aug 2026 | 64.6% | 20.9% | 8.5% | 4.7% | 0.77% | 0.51% |
| Sep 2026 | — | — | — | — | — | — |
How has the Borsalino and New Era comparison changed over the last 12 months?
3 findings
- New Era was ahead of Borsalino in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Borsalino’s estimated Share of Search among hats worldwide moved from 0.52% to 0.51%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, New Era’s estimated Share of Search among hats worldwide moved from 64.9% to 64.6%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for hats worldwide in August 2026?
0 changes
Neither Borsalino nor New Era moved beyond provider rounding among hats in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Borsalino’s and New Era’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.