Brandwave

Carhartt vs Mitchell & Ness:Which is more popular?

In September 2026, Mitchell & Ness had more branded searches than Carhartt among cap brands worldwide. Mitchell & Ness had about 246,000 branded searches, while Carhartt had 27,100. Mitchell & Ness made up 3.9% of all cap brand searches we track, and Carhartt accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about cap brands, Carhartt appeared in all five answers and Mitchell & Ness in three. Carhartt was mentioned before Mitchell & Ness in three out of five answers.

Among cap brands worldwide in September 2026

Who do people search for more?

Mitchell & Ness, about 9 searches for every 1 for Carhartt

Mitchell & Ness 246K searchesCarhartt 27.1K searches

Who does AI mention more?

Carhartt, mentioned in every answer we collected

Carhartt in 5 of 5Mitchell & Ness in 3 of 5

Who does AI recommend more?

Carhartt, named ahead of Mitchell & Ness in 3 of 5 answers

Carhartt first in 3Mitchell & Ness first in 2

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Top cap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carhartt appeared in all five answers. Mitchell & Ness was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Carhartt was listed before Mitchell & Ness in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Era1st
  2. '472nd
  3. Carhartt3rd
  4. Mitchell & Ness4th
  5. Ralph Lauren5th
  6. Flexfit6th
  7. Richardson7th
  8. Stetson–
  9. Kangol–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Era5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • '475 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitchell & Ness3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Richardson2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flexfit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stetson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kangol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Carhartt or Mitchell & Ness more popular in search?

This chart shows how often people search Google for Carhartt and Mitchell & Ness by name. Each line represents a brand's share of searches for all nine cap brands we track, month by month, from English-language searches worldwide.

Carhartt and Mitchell & Ness among cap brands worldwide, by month

Share of searches by month for Mitchell & Ness, Carhartt. The figures are in the table below the chart.

View monthly share of searches table
MonthRalph LaurenNew EraMitchell & Ness'47StetsonKangolRichardsonCarharttFlexfit
Oct 202567.2%20.4%3.3%3.4%2.2%1.8%0.67%0.67%0.24%
Nov 202567.8%20%3.3%3.2%2.2%1.5%0.55%1.2%0.2%
Dec 202567%20.5%3.3%2.6%2.7%1.8%0.44%1.5%0.2%
Jan 202664.8%23.4%3.2%2.7%2.6%1.8%0.53%0.78%0.23%
Feb 202659.7%26.1%3.6%3.7%2.9%2%0.88%0.72%0.32%
Mar 202654.9%29.5%4%4.5%3.3%2.2%0.81%0.44%0.36%
Apr 202657.7%26.2%4.2%4.4%3.5%2.3%0.85%0.47%0.38%
May 202657.6%27.3%4.2%3.9%3.5%1.9%0.85%0.47%0.38%
Jun 202655.9%26.5%4.1%5%5%1.8%0.83%0.45%0.37%
Jul 202658.1%26.4%4.3%4.3%3.5%1.9%0.86%0.39%0.31%
Aug 202663.1%23.5%3.8%3.2%3.1%1.7%0.93%0.42%0.28%
Sep 202664.1%23%3.9%3.3%2.6%1.7%0.78%0.42%0.28%

How has the Carhartt and Mitchell & Ness comparison changed over the last 12 months?

3 findings
  • Mitchell & Ness was ahead of Carhartt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carhartt’s share of searches among cap brands worldwide moved from 0.67% to 0.42%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
  • Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among cap brands worldwide moved from 3.3% to 3.9%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for cap brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Carhartt worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carhartt’s and Mitchell & Ness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carhartt

1 branded search term

  • carhartt hat

Mitchell & Ness

1 branded search term

  • mitchell ness

How the Brand Demand Index is measured

Other head-to-heads among cap brands

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