Brandwave

How popular isCarhartt in search?

In August 2026, there were an estimated 246K branded searches for Carhartt worldwide which is down 70.1% over the last 11 months. Carhartt holds 1.3% estimated Share of Search among hoodies worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Uniqlo73.7%
  2. Patagonia14.9%
  3. The North Face9.9%
  4. Carhartt1.3%
  5. Gildan0.15%
  6. Champion0.02%
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Where does Carhartt compete?

Carhartt is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hoodies4th of 61.3%Shown below
Car seat cover brands1st of 674.5%Show ranking

Which hoodies compete with Carhartt?

Carhartt against hoodies worldwide, by month

Share of Search by month for Uniqlo, Patagonia, The North Face, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthUniqloPatagoniaThe North FaceCarharttGildanChampion
Oct 202566.7%16.4%13.5%3.3%0.09%<0.01%
Nov 202563.9%15.7%15.7%4.7%0.06%<0.01%
Dec 202563.1%15.6%15.6%5.7%0.07%0.01%
Jan 202664.8%16%16%3.2%0.07%<0.01%
Feb 202662.9%19%15.5%2.5%0.1%0.01%
Mar 202669.7%17.2%11.5%1.5%0.11%0.01%
Apr 202675.3%15.2%8.3%1.1%0.12%0.02%
May 202674.1%14.9%10%0.9%0.15%0.02%
Jun 202671.5%17.6%9.7%1.1%0.14%0.02%
Jul 202670%17.3%11.5%1%0.14%0.02%
Aug 202673.7%14.9%9.9%1.3%0.15%0.02%
Sep 2026——————

  1. 1.Uniqlo

    73.7%

    Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +3.7 points.

  2. 2.Patagonia

    14.9%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.The North Face

    9.9%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Carhartt

    1.3%

    Held 4th. 246K estimated branded searches, +49.1% vs prior month. Share +0.3 points.

  5. 5.Gildan

    0.15%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Champion

    0.02%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Carhartt and its closest rivals

How has branded search demand for Carhartt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carhartt worldwide fell from 823K to 246K.
  • Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among hoodies worldwide decreased from 3.3% to 1.3%.
  • Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among hoodies worldwide peaked at 5.7% in December 2025 and was lowest at 0.9% in May 2026.

How did search popularity change for hoodies worldwide in August 2026?

  1. In August 2026, Uniqlo gained estimated Share of Search among hoodies worldwide, from 70% to 73.7%.

  2. In August 2026, Patagonia lost estimated Share of Search among hoodies worldwide, from 17.3% to 14.9%.

  3. In August 2026, The North Face lost estimated Share of Search among hoodies worldwide, from 11.5% to 9.9%.

  4. Estimated monthly branded searches for Gildan worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  6. Estimated monthly branded searches for Carhartt worldwide fell 70.1% over 11 measured months, from 823K to 246K in August 2026.

How is Carhartt measured?

Brandwave collects information about searches that people make online using Carhartt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carhartt jacket

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How the Brand Demand Index is measured

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