Brandwave

Tool Belt brands:Which are searched most?

In September 2026, Atlas was the most searched among tool Belt brands worldwide, with an estimated 2.7M branded searches and 40.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Atlas40.5%
  2. Milwaukee27%
  3. Makita14.8%
  4. DeWalt9.9%
  5. Carhartt6.6%
  6. ToughBuilt1.1%

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Share of SearchLeaderboard

Compare the tool belt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tool Belt brands worldwide, by month

Share of Search by month for Atlas, Milwaukee, Makita, DeWalt, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthAtlasMilwaukeeMakitaDeWaltCarharttToughBuilt
Oct 202539.1%26.2%16.4%7.9%9.6%0.86%
Nov 202531.1%25.4%16.3%9.3%17%0.84%
Dec 202523.9%29.3%15.5%10.8%19.6%0.97%
Jan 202633.8%27.6%14.8%10.2%12.4%1.1%
Feb 202636%29.4%15.5%10.8%7.2%1.2%
Mar 202640.4%27%17.1%9.9%4.4%1.1%
Apr 202642.2%28.2%15.1%10.4%3.1%1.1%
May 202642.3%28.3%15.3%10.4%2.5%1.1%
Jun 202637.6%30.7%16.7%11.3%2.8%1%
Jul 202634.9%34.9%15.5%10.5%3.1%1.2%
Aug 202641.8%27.9%15.2%10.3%3.8%1.1%
Sep 202640.5%27%14.8%9.9%6.6%1.1%

This month’s ranking, September 2026

  1. 1.Atlas

    40.5%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Milwaukee

    27%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Makita

    14.8%

    Held 3rd. 1M estimated branded searches, +1.1% vs prior month. Share -0.3 points.

  4. 4.DeWalt

    9.9%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Carhartt

    6.6%

    Held 5th. 450K estimated branded searches, +82.9% vs prior month. Share +2.9 points.

  6. 6.ToughBuilt

    1.1%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tool Belt brands worldwide?

In September 2026, Atlas was the most searched among tool Belt brands worldwide, with an estimated 2.7M branded searches and 40.5% estimated Share of Search within this set. Milwaukee is in 2nd place, 13.4 percentage points behind at 27% Share of Search.

Global tool Belt brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Atlas39.1% → 40.5%42.3%May 202623.9%Dec 20251st
Milwaukee26.2% → 27%34.9%Jul 202625.4%Nov 20252nd
Makita16.4% → 14.8%17.1%Mar 202614.8%Sep 20263rd
DeWalt7.9% → 9.9%11.3%Jun 20267.9%Oct 20255th → 4th
Carhartt9.6% → 6.6%19.6%Dec 20252.5%May 20264th → 5th
ToughBuilt0.86% → 1.1%1.2%Feb 20260.84%Nov 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Atlas’ estimated Share of Search among tool Belt brands worldwide increased from 39.1% to 40.5%.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among tool Belt brands worldwide increased from 26.2% to 27%.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among tool Belt brands worldwide decreased from 16.4% to 14.8%.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tool Belt brands worldwide increased from 7.9% to 9.9%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among tool Belt brands worldwide decreased from 9.6% to 6.6%.
  • Across the 12 months ending September 2026, Atlas’ estimated Share of Search among tool Belt brands worldwide peaked at 42.3% in May 2026 and was lowest at 23.9% in December 2025.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among tool Belt brands worldwide peaked at 34.9% in July 2026 and was lowest at 25.4% in November 2025.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among tool Belt brands worldwide peaked at 17.1% in March 2026 and was lowest at 14.8% in September 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tool Belt brands worldwide peaked at 11.3% in June 2026 and was lowest at 7.9% in October 2025.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among tool Belt brands worldwide peaked at 19.6% in December 2025 and was lowest at 2.5% in May 2026.
  • Across the 12 months ending September 2026, DeWalt rose from 5th to 4th among tool Belt brands worldwide.
  • Across the 12 months ending September 2026, Carhartt fell from 4th to 5th among tool Belt brands worldwide.
  • Across the 12 months ending September 2026, ToughBuilt held steady: its estimated Share of Search among tool Belt brands worldwide moved less than 0.5 percentage points.

How did search popularity change for tool Belt brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among tool Belt brands worldwide, from 3.8% to 6.6%.

  2. In September 2026, Atlas lost estimated Share of Search among tool Belt brands worldwide, from 41.8% to 40.5%.

  3. In September 2026, Milwaukee lost estimated Share of Search among tool Belt brands worldwide, from 27.9% to 27%.

  4. Makita’s estimated Share of Search among tool Belt brands worldwide has lost ground for 3 months in a row, from 16.7% to 14.8% in September 2026.

  5. DeWalt’s estimated Share of Search among tool Belt brands worldwide has lost ground for 3 months in a row, from 11.3% to 9.9% in September 2026.

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