Brandwave

How popular isOccidental Leather?

In September 2026, people searched for Occidental Leather by name about 22,200 times worldwide, about the same as the previous year. These searches made up 0.61% of all global tool belt brand searches, placing Occidental Leather fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about tool belt brands, Occidental Leather appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Occidental Leather is the fifth most searched of 9 competitors and the most recommended in AI answers.

  1. MilwaukeeShare of searches 50.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. MakitaShare of searches 27.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 18.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. ToughBuiltShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Occidental LeatherShare of searches 0.61%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Occidental Leather appeared in all five answers. Occidental Leather is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Occidental Leather1st
  2. Diamondback2nd
  3. Akribis Leather3rd
  4. DeWalt4th
  5. Gatorback5th
  6. ToughBuilt6th
  7. Milwaukee7th
  8. Makita–
  9. Carhartt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Occidental Leather5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Diamondback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Akribis Leather3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gatorback2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ToughBuilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tool belt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tool belt brands compete with Occidental Leather?

Occidental Leather against tool belt brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, ToughBuilt, Occidental Leather. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltToughBuiltOccidental LeatherAkribis LeatherCarharttDiamondbackGatorback
Oct 202550.5%31.6%15.2%1.7%0.5%0.15%0.22%0.18%0.03%
Nov 202548.4%31%17.8%1.6%0.48%0.18%0.32%0.21%0.03%
Dec 202551.2%27%18.8%1.7%0.51%0.15%0.41%0.19%0.03%
Jan 202650.7%27.2%18.7%2.1%0.62%0.22%0.27%0.18%0.04%
Feb 202651%26.8%18.8%2.1%0.62%0.28%0.23%0.18%0.03%
Mar 202648.4%30.6%17.8%2%0.59%0.26%0.21%0.17%0.03%
Apr 202650.7%27.2%18.7%2.1%0.62%0.22%0.22%0.22%0.04%
May 202650.6%27.5%18.6%2%0.61%0.18%0.22%0.22%0.04%
Jun 202650.8%27.6%18.7%1.7%0.62%0.18%0.22%0.18%0.04%
Jul 202655.5%24.7%16.7%1.8%0.67%0.2%0.2%0.16%0.04%
Aug 202650.6%27.5%18.6%2%0.61%0.22%0.22%0.18%0.04%
Sep 202650.5%27.7%18.6%2%0.61%0.22%0.22%0.15%0.04%

  1. 1.Milwaukee

    50.5%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Makita

    27.7%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  3. 3.DeWalt

    18.6%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.ToughBuilt

    2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Occidental Leather

    0.61%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Akribis Leather

    0.22%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Carhartt

    0.22%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Diamondback

    0.15%

    Held 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.Gatorback

    0.04%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Occidental Leather and its closest rivals

Every comparison with Occidental Leather

11 comparisons

How has branded search demand for Occidental Leather changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Occidental Leather worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Occidental Leather’s share of searches among tool belt brands worldwide held steady, from 0.5% to 0.61%.

How did search popularity change for tool belt brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Akribis Leather worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Diamondback worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  4. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  5. Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Occidental Leather’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Occidental Leather’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • occidental leather

Do you work for Occidental Leather? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Occidental Leather compete?

Occidental Leather is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tool belt brands5th of 90.61%Shown above
Tool pouch brands7th of 70.69%Show ranking
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