Brandwave

How popular isOccidental Leather?

In September 2026, people searched for Occidental Leather by name about 22,200 times worldwide, about the same as the previous year. These searches made up 0.69% of all global tool pouch brand searches, placing Occidental Leather seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about tool pouch brands, Occidental Leather appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Occidental Leather is the seventh most searched of 7 competitors and the most recommended in AI answers.

  1. MilwaukeeShare of searches 56.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. DeWaltShare of searches 20.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LeathermanShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Klein ToolsShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Occidental LeatherShare of searches 0.69%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+2 more

Follow Occidental Leather and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top tool pouch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Occidental Leather appeared in all five answers. Occidental Leather is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Occidental Leather1st
  2. Veto Pro Pac2nd
  3. Klein Tools3rd
  4. ToughBuilt4th
  5. Milwaukee5th
  6. DeWalt–
  7. Leatherman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Occidental Leather5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klein Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Veto Pro Pac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ToughBuilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leatherman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tool pouch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tool pouch brands compete with Occidental Leather?

Occidental Leather against tool pouch brands worldwide, by month

Share of searches by month for Milwaukee, DeWalt, Leatherman, Klein Tools, Veto Pro Pac, ToughBuilt, Occidental Leather. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltLeathermanKlein ToolsVeto Pro PacToughBuiltOccidental Leather
Oct 202561.1%18.3%12.3%3.7%2%2%0.61%
Nov 202556.9%20.9%14%3.4%2.3%1.9%0.56%
Dec 202556.7%20.8%13.9%4.2%1.9%1.9%0.56%
Jan 202657.3%21.1%11.5%4.2%2.8%2.3%0.7%
Feb 202658.5%21.5%9.6%4.3%2.9%2.4%0.71%
Mar 202657%21%11.5%4.2%3.4%2.3%0.69%
Apr 202657.3%21.1%11.5%4.2%2.8%2.3%0.7%
May 202657.3%21.1%11.5%4.2%2.8%2.3%0.7%
Jun 202657.6%21.2%11.6%4.2%2.8%1.9%0.7%
Jul 202659.9%18%12%4.4%3%2%0.73%
Aug 202656.8%20.9%11.4%5.1%2.8%2.3%0.69%
Sep 202656.8%20.9%11.4%5.1%2.8%2.3%0.69%

  1. 1.Milwaukee

    56.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.DeWalt

    20.9%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Leatherman

    11.4%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Klein Tools

    5.1%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Veto Pro Pac

    2.8%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.ToughBuilt

    2.3%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Occidental Leather

    0.69%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Occidental Leather and its closest rivals

Every comparison with Occidental Leather

11 comparisons

How has branded search demand for Occidental Leather changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Occidental Leather worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Occidental Leather’s share of searches among tool pouch brands worldwide held steady, from 0.61% to 0.69%.

How did search popularity change for tool pouch brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Veto Pro Pac worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  2. Estimated monthly branded searches for Klein Tools worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  4. Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are Occidental Leather’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Occidental Leather’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • occidental leather

Do you work for Occidental Leather? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Occidental Leather compete?

Occidental Leather is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tool belt brands5th of 90.61%Show ranking
Tool pouch brands7th of 70.69%Shown above
Creator with pink hair and a pink jacket

Is Occidental Leather your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free