Occidental Leather vs ToughBuilt:Which is searched more?

Name: Occidental Leather vs ToughBuilt: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, ToughBuilt had more branded searches than Occidental Leather among tool belt brands worldwide. ToughBuilt had about 74,000 branded searches, while Occidental Leather had 22,200. ToughBuilt made up 2% of all tool belt brand searches we track, and Occidental Leather accounted for 0.61%. These are worldwide searches for English-language branded terms.

Share of searches among tool belt brands worldwide in September 2026Is Occidental Leather or ToughBuilt more popular in search?

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Is Occidental Leather or ToughBuilt more popular in search?

Compare the tool belt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Occidental Leather and ToughBuilt among tool belt brands worldwide, by month

Month	Milwaukee	Makita	DeWalt	ToughBuilt	Occidental Leather	Akribis Leather	Carhartt	Diamondback	Gatorback
Oct 2025	50.5%	31.6%	15.2%	1.7%	0.5%	0.15%	0.22%	0.18%	0.03%
Nov 2025	48.4%	31%	17.8%	1.6%	0.48%	0.18%	0.32%	0.21%	0.03%
Dec 2025	51.2%	27%	18.8%	1.7%	0.51%	0.15%	0.41%	0.19%	0.03%
Jan 2026	50.7%	27.2%	18.7%	2.1%	0.62%	0.22%	0.27%	0.18%	0.04%
Feb 2026	51%	26.8%	18.8%	2.1%	0.62%	0.28%	0.23%	0.18%	0.03%
Mar 2026	48.4%	30.6%	17.8%	2%	0.59%	0.26%	0.21%	0.17%	0.03%
Apr 2026	50.7%	27.2%	18.7%	2.1%	0.62%	0.22%	0.22%	0.22%	0.04%
May 2026	50.6%	27.5%	18.6%	2%	0.61%	0.18%	0.22%	0.22%	0.04%
Jun 2026	50.8%	27.6%	18.7%	1.7%	0.62%	0.18%	0.22%	0.18%	0.04%
Jul 2026	55.5%	24.7%	16.7%	1.8%	0.67%	0.2%	0.2%	0.16%	0.04%
Aug 2026	50.6%	27.5%	18.6%	2%	0.61%	0.22%	0.22%	0.18%	0.04%
Sep 2026	50.5%	27.7%	18.6%	2%	0.61%	0.22%	0.22%	0.15%	0.04%

How has the Occidental Leather and ToughBuilt comparison changed over the last 12 months?

3 findings

ToughBuilt was ahead of Occidental Leather in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Occidental Leather’s share of searches among tool belt brands worldwide moved from 0.5% to 0.61%, and its estimated monthly branded searches held steady at 22.2K.
Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool belt brands worldwide moved from 1.7% to 2%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for tool belt brands worldwide in September 2026?

0 changes

Neither Occidental Leather nor ToughBuilt moved beyond provider rounding among tool belt brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Occidental Leather’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.