Tool pouch brands:Which are searched most?
In September 2026, Milwaukee was the most searched among tool pouch brands worldwide, with an estimated 1.8M branded searches and 62.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Milwaukee62.1%
DeWalt22.9%
Leatherman12.5%
ToughBuilt2.5%
Follow tool pouch brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the tool pouch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, DeWalt, Leatherman, ToughBuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Leatherman | ToughBuilt |
|---|---|---|---|---|
| Oct 2025 | 65.2% | 19.6% | 13.1% | 2.2% |
| Nov 2025 | 60.8% | 22.3% | 14.9% | 2% |
| Dec 2025 | 60.8% | 22.3% | 14.9% | 2% |
| Jan 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Feb 2026 | 63.6% | 23.4% | 10.5% | 2.6% |
| Mar 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Apr 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| May 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Jun 2026 | 62.4% | 23% | 12.6% | 2.1% |
| Jul 2026 | 65.2% | 19.6% | 13.1% | 2.2% |
| Aug 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
| Sep 2026 | 62.1% | 22.9% | 12.5% | 2.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 1.8M | 0% | 0 points | |
| 2, held 2nd | 22.9% | 673K | 0% | 0 points | |
| 3, held 3rd | 12.5% | 368K | 0% | 0 points | |
| 4, held 4th | 2.5% | 74K | 0% | 0 points |
62.1%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
2.
DeWalt22.9%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.
12.5%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.5%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Milwaukee vs DeWalt: compare search popularity
- Milwaukee vs Leatherman: compare search popularity
- Milwaukee vs ToughBuilt: compare search popularity
- DeWalt vs Leatherman: compare search popularity
- DeWalt vs ToughBuilt: compare search popularity
- Leatherman vs ToughBuilt: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tool pouch brands worldwide?
4 brands
In September 2026, Milwaukee was the most searched among tool pouch brands worldwide, with an estimated 1.8M branded searches and 62.1% estimated Share of Search within this set. DeWalt is in 2nd place, 39.3 percentage points behind at 22.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Milwaukee | 65.2% → 62.1% | 65.2%Oct 2025 | 60.8%Nov 2025 | 1st |
| DeWalt | 19.6% → 22.9% | 23.4%Feb 2026 | 19.6%Oct 2025 | 2nd |
| Leatherman | 13.1% → 12.5% | 14.9%Nov 2025 | 10.5%Feb 2026 | 3rd |
| ToughBuilt | 2.2% → 2.5% | 2.6%Feb 2026 | 2%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among tool pouch brands worldwide decreased from 65.2% to 62.1%.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tool pouch brands worldwide increased from 19.6% to 22.9%.
- Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among tool pouch brands worldwide decreased from 13.1% to 12.5%.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among tool pouch brands worldwide peaked at 65.2% in October 2025 and was lowest at 60.8% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tool pouch brands worldwide peaked at 23.4% in February 2026 and was lowest at 19.6% in October 2025.
- Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among tool pouch brands worldwide peaked at 14.9% in November 2025 and was lowest at 10.5% in February 2026.
- Across the 12 months ending September 2026, ToughBuilt held steady: its estimated Share of Search among tool pouch brands worldwide moved less than 0.5 percentage points.
How did search popularity change for tool pouch brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.