Brandwave

How popular isLeatherman in search?

In September 2026, there were an estimated 368K branded searches for Leatherman worldwide which is down 18.2% over the last 12 months. Leatherman holds 12.5% estimated Share of Search among tool pouch brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee62.1%
  2. DeWalt22.9%
  3. Leatherman12.5%
  4. ToughBuilt2.5%
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Which tool pouch brands compete with Leatherman?

Leatherman against tool pouch brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt, Leatherman, ToughBuilt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltLeathermanToughBuilt
Oct 202565.2%19.6%13.1%2.2%
Nov 202560.8%22.3%14.9%2%
Dec 202560.8%22.3%14.9%2%
Jan 202662.1%22.9%12.5%2.5%
Feb 202663.6%23.4%10.5%2.6%
Mar 202662.1%22.9%12.5%2.5%
Apr 202662.1%22.9%12.5%2.5%
May 202662.1%22.9%12.5%2.5%
Jun 202662.4%23%12.6%2.1%
Jul 202665.2%19.6%13.1%2.2%
Aug 202662.1%22.9%12.5%2.5%
Sep 202662.1%22.9%12.5%2.5%

  1. 1.Milwaukee

    62.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.DeWalt

    22.9%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Leatherman

    12.5%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ToughBuilt

    2.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Leatherman and its closest rivals

Every comparison with Leatherman

How has branded search demand for Leatherman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Leatherman worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among tool pouch brands worldwide decreased from 13.1% to 12.5%.
  • Across the 12 months ending September 2026, Leatherman’s estimated Share of Search among tool pouch brands worldwide peaked at 14.9% in November 2025 and was lowest at 10.5% in February 2026.

How did search popularity change for tool pouch brands worldwide in September 2026?

  1. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  2. Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Where does Leatherman compete?

Leatherman is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tool pouch brands3rd of 412.5%Shown above
Pocket knife brands1st of 556.9%Show ranking
Multitool brands1st of 566.8%Show ranking
Multi-tool brands1st of 388.1%Show ranking

How is Leatherman measured?

Brandwave collects information about searches that people make online using Leatherman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • leatherman

Do you work for Leatherman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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