Leatherman vs Victorinox:Which is searched more?
In August 2026, Victorinox had more branded searches than Leatherman among pocket knife brands worldwide. Victorinox was estimated to have 455K branded searches compared to Leatherman’s 368K, and held a 41.5% Share of Search versus Leatherman’s 33.5%. These are worldwide searches for English-language branded terms.
Follow Leatherman vs Victorinox and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Leatherman or Victorinox?
Compare the pocket knife brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Victorinox, Leatherman. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Leatherman |
|---|---|---|
| Oct 2025 | 41.8% | 33.8% |
| Nov 2025 | 37% | 36.6% |
| Dec 2025 | 41% | 33.1% |
| Jan 2026 | 40.4% | 32.6% |
| Feb 2026 | 40.4% | 32.6% |
| Mar 2026 | 42% | 34% |
| Apr 2026 | 37.2% | 36.9% |
| May 2026 | 40.9% | 33.1% |
| Jun 2026 | 40.3% | 32.7% |
| Jul 2026 | 42% | 34% |
| Aug 2026 | 41.5% | 33.5% |
| Sep 2026 | — | — |
How has the Leatherman and Victorinox comparison changed over the last 12 months?
3 findings
- Victorinox was ahead of Leatherman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leatherman’s estimated Share of Search among pocket knife brands worldwide moved from 33.8% to 33.5%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Victorinox’s estimated Share of Search among pocket knife brands worldwide moved from 41.8% to 41.5%, and its estimated monthly branded searches moved from 555K to 455K.
How did search popularity change for pocket knife brands worldwide in August 2026?
2 changes
In August 2026, Victorinox lost estimated Share of Search among pocket knife brands worldwide, from 42% to 41.5%.
In August 2026, Leatherman lost estimated Share of Search among pocket knife brands worldwide, from 34% to 33.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Leatherman’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leatherman
1 branded search term
- leatherman
Victorinox
3 branded search terms
- kitchen knives victorinox
- victorinox
- victorinox com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.