Gerber vs SOG:Which is more popular by branded search?
In August 2026, SOG had more branded searches than Gerber among multitool brands worldwide. SOG was estimated to have 110K branded searches compared to Gerber’s 49.5K, and held an 11% Share of Search versus Gerber’s 4.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gerber or SOG?
Compare the multitool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SOG, Gerber. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Leatherman | SOG | Gerber | Nextool |
|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 37.8% | 9.2% | 4.2% | 2.3% |
| Nov 2025 | 43% | 42.5% | 8.5% | 4.7% | 1.4% |
| Dec 2025 | 47.4% | 38.3% | 7.7% | 5.2% | 1.5% |
| Jan 2026 | 44.4% | 35.9% | 13.2% | 4.8% | 1.8% |
| Feb 2026 | 44.4% | 35.9% | 13.1% | 4.8% | 1.8% |
| Mar 2026 | 45.6% | 36.9% | 11% | 5% | 1.5% |
| Apr 2026 | 40.5% | 40.1% | 12% | 5.4% | 2% |
| May 2026 | 45.4% | 36.8% | 11% | 5% | 1.8% |
| Jun 2026 | 45.6% | 36.9% | 11% | 5% | 1.5% |
| Jul 2026 | 45.4% | 36.8% | 11% | 4.9% | 1.8% |
| Aug 2026 | 45.5% | 36.8% | 11% | 4.9% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Gerber and SOG comparison changed over the last 12 months?
3 findings
- SOG was ahead of Gerber in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among multitool brands worldwide moved from 4.2% to 4.9%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, SOG’s estimated Share of Search among multitool brands worldwide moved from 9.2% to 11%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for multitool brands worldwide in August 2026?
0 changes
Neither Gerber nor SOG moved beyond provider rounding among multitool brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gerber’s and SOG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.