Brandwave

How popular isVictorinox in search?

In August 2026, there were an estimated 455K branded searches for Victorinox worldwide which is down 18% over the last 11 months. Victorinox holds 59.5% estimated Share of Search among kitchen knife brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Victorinox59.5%
  2. ZWILLING26.4%
  3. WÜSTHOF6%
  4. GLOBAL4.4%
  5. Shun3.6%
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Which kitchen knife brands compete with Victorinox?

Victorinox against kitchen knife brands worldwide, by month

Share of Search by month for Victorinox, ZWILLING, WÜSTHOF, GLOBAL, Shun. The figures are in the table below the chart.

View monthly share of search table
MonthVictorinoxZWILLINGWÜSTHOFGLOBALShun
Oct 202559.2%26.4%6.2%4.4%3.8%
Nov 202548.4%32.3%7.3%6.6%5.5%
Dec 202552.3%28.7%7.1%5.8%6.1%
Jan 202649.8%33.4%6.5%5.5%4.7%
Feb 202650.8%33.7%6.9%4.6%4%
Mar 202655.3%30.1%6.4%4.1%4.1%
Apr 202650.9%33.9%7.2%4.6%3.3%
May 202656.3%30.7%5.7%4.2%3.1%
Jun 202659.2%26.4%5.9%4.4%4.1%
Jul 202660.3%26.9%5.3%4.5%3%
Aug 202659.5%26.4%6%4.4%3.6%
Sep 2026—————

  1. 1.Victorinox

    59.5%

    held 1st · 455K estimated branded searches · +0.2% vs prior month · -0.8 points

  2. 2.ZWILLING

    26.4%

    held 2nd · 202K estimated branded searches · -0.08% vs prior month · -0.4 points

  3. 3.WÜSTHOF

    6%

    held 3rd · 46K estimated branded searches · +15.6% vs prior month · +0.7 points

  4. 4.GLOBAL

    4.4%

    held 4th · 34K estimated branded searches · +0.47% vs prior month · 0 points

  5. 5.Shun

    3.6%

    held 5th · 27.6K estimated branded searches · +20.3% vs prior month · +0.6 points

Compare search popularity between Victorinox and its closest rivals

How has branded search demand for Victorinox changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Victorinox worldwide fell from 555K to 455K.
  • Across the 11 months ending August 2026, Victorinox’s estimated Share of Search among kitchen knife brands worldwide peaked at 60.3% in July 2026 and was lowest at 48.4% in November 2025.

How did search popularity change for kitchen knife brands worldwide in August 2026?

  1. In August 2026, WÜSTHOF gained estimated Share of Search among kitchen knife brands worldwide, from 5.3% to 6%.

  2. In August 2026, Shun gained estimated Share of Search among kitchen knife brands worldwide, from 3% to 3.6%.

  3. In August 2026, Victorinox lost estimated Share of Search among kitchen knife brands worldwide, from 60.3% to 59.5%.

  4. Estimated monthly branded searches for ZWILLING worldwide fell 18.3% over 11 measured months, from 248K to 202K in August 2026.

  5. Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.

How is Victorinox measured?

Brandwave collects information about searches that people make online using Victorinox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • kitchen knives victorinox
  • victorinox
  • victorinox com

Do you work for Victorinox? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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