Brandwave

Mercer Culinary vs Victorinox:Which is more popular?

In September 2026, Victorinox had more branded searches than Mercer Culinary among knife set brands worldwide. Victorinox had about 11,700 branded searches, while Mercer Culinary had 2,900. Victorinox made up 0.82% of all knife set brand searches we track, and Mercer Culinary accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about knife set brands, Mercer Culinary and Victorinox each appeared in three of the five answers. Victorinox was mentioned before Mercer Culinary in every answer.

Among knife set brands worldwide in September 2026

Who do people search for more?

Victorinox, about 4 searches for every 1 for Mercer Culinary

Victorinox 11.7K searchesMercer Culinary 2.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Mercer Culinary in 3 of 5Victorinox in 3 of 5

Who does AI recommend more?

Victorinox, named ahead of Mercer Culinary in every answer

Victorinox first in 3Mercer Culinary never first

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Top knife set brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mercer Culinary and Victorinox were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Victorinox was listed before Mercer Culinary in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wusthof1st
  2. Victorinox2nd
  3. ZWILLING3rd
  4. Shun4th
  5. Mercer Culinary5th
  6. KitchenAid–
  7. Cuisinart–
  8. Made In–
  9. Joseph Joseph–
  10. Ninja–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wusthof3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZWILLING3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Victorinox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mercer Culinary3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shun2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about knife set brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mercer Culinary or Victorinox more popular in search?

This chart shows how often people search Google for Mercer Culinary and Victorinox by name. Each line represents a brand's share of searches for all 11 knife set brands we track, month by month, from English-language searches worldwide.

Mercer Culinary and Victorinox among knife set brands worldwide, by month

Share of searches by month for Victorinox, Mercer Culinary. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCuisinartMade InJoseph JosephNinjaWusthofZWILLINGVictorinoxMercer CulinaryGLOBALShun
Oct 202567.9%10.6%7.1%7.1%3.2%2.6%0.57%0.66%0.15%0.05%0.13%
Nov 202567.9%10.2%8.4%5.6%3.7%2.5%0.67%0.69%0.12%0.04%0.08%
Dec 202568.1%10.4%7%5.7%3.8%2.6%1.3%0.74%0.19%0.06%0.19%
Jan 202663.5%11.9%8%8%4.4%2.4%0.76%0.69%0.21%0.05%0.14%
Feb 202665.7%10.1%8.3%8.3%3.7%2.5%0.54%0.62%0.18%0.05%0.12%
Mar 202664.5%12.1%8.1%8.1%3%2.4%0.53%0.61%0.17%0.05%0.4%
Apr 202666.7%10.4%6.9%8.5%3.1%2.5%0.81%0.69%0.18%0.05%0.12%
May 202661.3%14%9.4%7.6%2.8%2.8%0.88%0.76%0.2%0.05%0.17%
Jun 202662.7%11.9%9.7%7.9%2.9%2.9%0.63%0.79%0.21%0.05%0.32%
Jul 202661.2%14.1%9.5%7.7%3.5%2.3%0.63%0.82%0.2%0.05%0.05%
Aug 202659%13.4%9%9%4.9%2.7%0.59%0.96%0.24%0.06%0.03%
Sep 202661.8%11.5%9.4%7.7%5.2%2.3%0.9%0.82%0.2%0.06%0.03%

How has the Mercer Culinary and Victorinox comparison changed over the last 12 months?

3 findings
  • Victorinox was ahead of Mercer Culinary in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mercer Culinary’s share of searches among knife set brands worldwide moved from 0.15% to 0.2%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Victorinox’s share of searches among knife set brands worldwide moved from 0.66% to 0.82%, and its estimated monthly branded searches moved from 12.5K to 11.7K.

How did search popularity change for knife set brands worldwide in September 2026?

1 change

  1. In September 2026, Victorinox fell from 7th to 8th among knife set brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mercer Culinary’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mercer Culinary

1 branded search term

  • mercer culinary

Victorinox

2 branded search terms

  • kitchen knives victorinox
  • victorinox knife set

How the Brand Demand Index is measured

Other head-to-heads among knife set brands

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