Pocket knife brands:Which brands are most popular in search?
In August 2026, Victorinox was the most searched among pocket knife brands worldwide, with an estimated 455K branded searches and 41.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Victorinox41.5%
Leatherman33.5%
Benchmade12.3%
Spyderco8.2%
Gerber4.5%
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Share of SearchLeaderboard
Compare the pocket knife brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Victorinox, Leatherman, Benchmade, Spyderco, Gerber. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Leatherman | Benchmade | Spyderco | Gerber |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 33.8% | 15.1% | 5.6% | 3.7% |
| Nov 2025 | 37% | 36.6% | 16.4% | 6% | 4% |
| Dec 2025 | 41% | 33.1% | 14.8% | 6.6% | 4.5% |
| Jan 2026 | 40.4% | 32.6% | 14.6% | 8% | 4.4% |
| Feb 2026 | 40.4% | 32.6% | 14.6% | 8% | 4.4% |
| Mar 2026 | 42% | 34% | 12.5% | 6.8% | 4.6% |
| Apr 2026 | 37.2% | 36.9% | 13.5% | 7.4% | 5% |
| May 2026 | 40.9% | 33.1% | 14.9% | 6.7% | 4.5% |
| Jun 2026 | 40.3% | 32.7% | 14.6% | 8% | 4.4% |
| Jul 2026 | 42% | 34% | 12.5% | 6.8% | 4.6% |
| Aug 2026 | 41.5% | 33.5% | 12.3% | 8.2% | 4.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.5% | 455K | +0.2% | -0.6 points | |
| 2, held 2nd | 33.5% | 368K | 0% | -0.5 points | |
| 3, held 3rd | 12.3% | 135K | 0% | -0.2 points | |
| 4, held 4th | 8.2% | 90.5K | +22.3% | +1.4 points | |
| 5, held 5th | 4.5% | 49.5K | 0% | -0.1 points |
41.5%
Held 1st. 455K estimated branded searches, +0.2% vs prior month. Share -0.6 points.
33.5%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.
12.3%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Spyderco8.2%
Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
5.
Gerber4.5%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Victorinox vs Leatherman: compare search popularity
- Victorinox vs Benchmade: compare search popularity
- Victorinox vs Spyderco: compare search popularity
- Victorinox vs Gerber: compare search popularity
- Leatherman vs Benchmade: compare search popularity
- Leatherman vs Spyderco: compare search popularity
- Leatherman vs Gerber: compare search popularity
- Benchmade vs Spyderco: compare search popularity
- Benchmade vs Gerber: compare search popularity
- Spyderco vs Gerber: compare search popularity
- Compare any of these brands
Which brand is most popular in search among pocket knife brands worldwide?
5 brands
In August 2026, Victorinox was the most searched among pocket knife brands worldwide, with an estimated 455K branded searches and 41.5% estimated Share of Search within this set. Leatherman is in 2nd place, 8 percentage points behind at 33.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Victorinox | 41.8% → 41.5% | 42%Mar 2026 | 37%Nov 2025 | 1st |
| Leatherman | 33.8% → 33.5% | 36.9%Apr 2026 | 32.6%Feb 2026 | 2nd |
| Benchmade | 15.1% → 12.3% | 16.4%Nov 2025 | 12.3%Aug 2026 | 3rd |
| Spyderco | 5.6% → 8.2% | 8.2%Aug 2026 | 5.6%Oct 2025 | 4th |
| Gerber | 3.7% → 4.5% | 5%Apr 2026 | 3.7%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Benchmade’s estimated Share of Search among pocket knife brands worldwide decreased from 15.1% to 12.3%.
- Across the 11 months ending August 2026, Spyderco’s estimated Share of Search among pocket knife brands worldwide increased from 5.6% to 8.2%.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among pocket knife brands worldwide increased from 3.7% to 4.5%.
- Across the 11 months ending August 2026, Victorinox’s estimated Share of Search among pocket knife brands worldwide peaked at 42% in March 2026 and was lowest at 37% in November 2025.
- Across the 11 months ending August 2026, Leatherman’s estimated Share of Search among pocket knife brands worldwide peaked at 36.9% in April 2026 and was lowest at 32.6% in February 2026.
- Across the 11 months ending August 2026, Benchmade’s estimated Share of Search among pocket knife brands worldwide peaked at 16.4% in November 2025 and was lowest at 12.3% in August 2026.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among pocket knife brands worldwide peaked at 5% in April 2026 and was lowest at 3.7% in October 2025.
- Across the 11 months ending August 2026, Victorinox and Leatherman held steady: their estimated Share of Search among pocket knife brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for pocket knife brands worldwide in August 2026?
4 changes
In August 2026, Spyderco gained estimated Share of Search among pocket knife brands worldwide, from 6.8% to 8.2%.
In August 2026, Victorinox lost estimated Share of Search among pocket knife brands worldwide, from 42% to 41.5%.
In August 2026, Leatherman lost estimated Share of Search among pocket knife brands worldwide, from 34% to 33.5%.
Benchmade’s estimated Share of Search among pocket knife brands worldwide has lost ground for 3 months in a row, from 14.9% to 12.3% in August 2026.
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