Brandwave

How popular isBenchmade in search?

In August 2026, there were an estimated 135K branded searches for Benchmade worldwide which is down 32.8% over the last 11 months. Benchmade holds 12.3% estimated Share of Search among pocket knife brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Victorinox41.5%
  2. Leatherman33.5%
  3. Benchmade12.3%
  4. Spyderco8.2%
  5. Gerber4.5%
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Which pocket knife brands compete with Benchmade?

Benchmade against pocket knife brands worldwide, by month

Share of Search by month for Victorinox, Leatherman, Benchmade, Spyderco, Gerber. The figures are in the table below the chart.

View monthly share of search table
MonthVictorinoxLeathermanBenchmadeSpydercoGerber
Oct 202541.8%33.8%15.1%5.6%3.7%
Nov 202537%36.6%16.4%6%4%
Dec 202541%33.1%14.8%6.6%4.5%
Jan 202640.4%32.6%14.6%8%4.4%
Feb 202640.4%32.6%14.6%8%4.4%
Mar 202642%34%12.5%6.8%4.6%
Apr 202637.2%36.9%13.5%7.4%5%
May 202640.9%33.1%14.9%6.7%4.5%
Jun 202640.3%32.7%14.6%8%4.4%
Jul 202642%34%12.5%6.8%4.6%
Aug 202641.5%33.5%12.3%8.2%4.5%
Sep 2026—————

  1. 1.Victorinox

    41.5%

    Held 1st. 455K estimated branded searches, +0.2% vs prior month. Share -0.6 points.

  2. 2.Leatherman

    33.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Benchmade

    12.3%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Spyderco

    8.2%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  5. 5.Gerber

    4.5%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Benchmade and its closest rivals

How has branded search demand for Benchmade changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Benchmade worldwide fell from 201K to 135K.
  • Across the 11 months ending August 2026, Benchmade’s estimated Share of Search among pocket knife brands worldwide decreased from 15.1% to 12.3%.
  • Across the 11 months ending August 2026, Benchmade’s estimated Share of Search among pocket knife brands worldwide peaked at 16.4% in November 2025 and was lowest at 12.3% in August 2026.

How did search popularity change for pocket knife brands worldwide in August 2026?

  1. In August 2026, Spyderco gained estimated Share of Search among pocket knife brands worldwide, from 6.8% to 8.2%.

  2. In August 2026, Victorinox lost estimated Share of Search among pocket knife brands worldwide, from 42% to 41.5%.

  3. In August 2026, Leatherman lost estimated Share of Search among pocket knife brands worldwide, from 34% to 33.5%.

  4. Benchmade’s estimated Share of Search among pocket knife brands worldwide has lost ground for 3 months in a row, from 14.9% to 12.3% in August 2026.

How is Benchmade measured?

Brandwave collects information about searches that people make online using Benchmade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • benchmade

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How the Brand Demand Index is measured

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