Benchmade vs Gerber:Which is more popular by branded search?
In August 2026, Benchmade had more branded searches than Gerber among pocket knife brands worldwide. Benchmade was estimated to have 135K branded searches compared to Gerber’s 49.5K, and held a 12.3% Share of Search versus Gerber’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Benchmade or Gerber?
Compare the pocket knife brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Benchmade, Gerber. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Leatherman | Benchmade | Spyderco | Gerber |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 33.8% | 15.1% | 5.6% | 3.7% |
| Nov 2025 | 37% | 36.6% | 16.4% | 6% | 4% |
| Dec 2025 | 41% | 33.1% | 14.8% | 6.6% | 4.5% |
| Jan 2026 | 40.4% | 32.6% | 14.6% | 8% | 4.4% |
| Feb 2026 | 40.4% | 32.6% | 14.6% | 8% | 4.4% |
| Mar 2026 | 42% | 34% | 12.5% | 6.8% | 4.6% |
| Apr 2026 | 37.2% | 36.9% | 13.5% | 7.4% | 5% |
| May 2026 | 40.9% | 33.1% | 14.9% | 6.7% | 4.5% |
| Jun 2026 | 40.3% | 32.7% | 14.6% | 8% | 4.4% |
| Jul 2026 | 42% | 34% | 12.5% | 6.8% | 4.6% |
| Aug 2026 | 41.5% | 33.5% | 12.3% | 8.2% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Benchmade and Gerber comparison changed over the last 12 months?
3 findings
- Benchmade was ahead of Gerber in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Benchmade’s estimated Share of Search among pocket knife brands worldwide moved from 15.1% to 12.3%, and its estimated monthly branded searches moved from 201K to 135K.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among pocket knife brands worldwide moved from 3.7% to 4.5%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for pocket knife brands worldwide in August 2026?
1 change
Benchmade’s estimated Share of Search among pocket knife brands worldwide has lost ground for 3 months in a row, from 14.9% to 12.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Benchmade’s and Gerber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.