Gerber vs Opinel:Which is more popular?

Name: Gerber vs Opinel: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Opinel had more branded searches than Gerber among pocket knife brands worldwide. Opinel had about 135,000 branded searches, while Gerber had 49,500. Opinel made up 16% of all pocket knife brand searches we track, and Gerber accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about pocket knife brands, Opinel appeared in three of the five answers and Gerber in none.

Among pocket knife brands worldwide in September 2026

Who do people search for more?

Opinel, about 3 searches for every 1 for Gerber

Opinel 135K searchesGerber 49.5K searches

Who does AI mention more?

Opinel, mentioned in 3 of 5 answers, Gerber in 0

Opinel in 3 of 5Gerber in 0 of 5

Who does AI recommend more?

Opinel, the only one of the two named

Opinel first in 3Gerber never named

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Top pocket knife brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Opinel was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gerber did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kershaw	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Benchmade	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Spyderco	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
CIVIVI	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Victorinox	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Opinel	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Leatherman	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Gerber	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Kershaw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Benchmade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Spyderco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CIVIVI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Opinel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Leatherman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gerber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pocket knife brands

5 answers

Asked ChatGPT
“Which pocket knife brand should I buy?”
1. 1Victorinox
2. 2Spyderco
3. 3Benchmade
4. 4Kershaw
Asked ChatGPT
“What are the best pocket knife brands?”
1. 1Benchmade
2. 2Spyderco
3. 3Kershaw
4. 4Victorinox
5. 5CIVIVI
6. 6Opinel
Asked ChatGPT
“What's the best pocket knife brand for everyday carry?”
1. 1Benchmade
2. 2Spyderco
3. 3CIVIVI
4. 4Kershaw
5. 5Victorinox
Searched Google, AI Overview
“everyday carry knife”
1. 1Opinel
2. 2Leatherman
3. 3Kershaw
4. 4CIVIVI
Searched Google, AI Overview
“pocket knife brands”
1. 1Spyderco
2. 2Benchmade
3. 3Kershaw
4. 4CIVIVI
5. 5Victorinox
6. 6Opinel

Not named in any answer:

Gerber

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gerber or Opinel more popular in search?

This chart shows how often people search Google for Gerber and Opinel by name. Each line represents a brand's share of searches for all eight pocket knife brands we track, month by month, from English-language searches worldwide.

Gerber and Opinel among pocket knife brands worldwide, by month

Month	Leatherman	Benchmade	Opinel	Spyderco	Gerber	Kershaw	CIVIVI	Victorinox
Oct 2025	39.6%	17.7%	11.9%	6.5%	4.4%	17.7%	2%	0.39%
Nov 2025	42%	18.8%	12.6%	6.9%	4.6%	12.6%	2.1%	0.41%
Dec 2025	43.1%	19.3%	15.8%	8.6%	5.8%	4.7%	2.1%	0.52%
Jan 2026	40.9%	18.3%	15%	10.1%	5.5%	6.7%	3%	0.49%
Feb 2026	40.3%	18.1%	18.1%	9.9%	5.4%	5.4%	2.4%	0.48%
Mar 2026	42.7%	15.7%	15.7%	8.6%	5.7%	8.6%	2.6%	0.42%
Apr 2026	45.4%	16.6%	13.6%	9.1%	6.1%	6.1%	2.7%	0.36%
May 2026	42.9%	19.3%	15.8%	8.6%	5.8%	4.7%	2.6%	0.34%
Jun 2026	41.7%	18.7%	15.3%	10.3%	5.6%	5.6%	2.5%	0.33%
Jul 2026	44.5%	16.3%	16.3%	8.9%	6%	4.9%	2.7%	0.43%
Aug 2026	41.6%	15.3%	18.7%	10.2%	5.6%	5.6%	2.5%	0.5%
Sep 2026	43.6%	16%	16%	10.7%	5.9%	4.8%	2.6%	0.43%

How has the Gerber and Opinel comparison changed over the last 12 months?

3 findings

Opinel was ahead of Gerber in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Gerber’s share of searches among pocket knife brands worldwide moved from 4.4% to 5.9%, and its estimated monthly branded searches held steady at 49.5K.
Across the 12 months ending September 2026, Opinel’s share of searches among pocket knife brands worldwide moved from 11.9% to 16%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for pocket knife brands worldwide in September 2026?

2 changes

In September 2026, Benchmade overtook Opinel to rank 2nd among pocket knife brands worldwide, with 16% of the searches.
In September 2026, Opinel lost share of searches among pocket knife brands worldwide, from 18.7% to 16%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gerber’s and Opinel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.