How popular isGerber in search?
In August 2026, there were an estimated 49.5K branded searches for Gerber worldwide which held steady over the last 11 months. Gerber holds 4.5% estimated Share of Search among pocket knife brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Victorinox41.5%
Leatherman33.5%
Benchmade12.3%
Spyderco8.2%
Gerber4.5%
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Which pocket knife brands compete with Gerber?
Share of Search by month for Victorinox, Leatherman, Benchmade, Spyderco, Gerber. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Leatherman | Benchmade | Spyderco | Gerber |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 33.8% | 15.1% | 5.6% | 3.7% |
| Nov 2025 | 37% | 36.6% | 16.4% | 6% | 4% |
| Dec 2025 | 41% | 33.1% | 14.8% | 6.6% | 4.5% |
| Jan 2026 | 40.4% | 32.6% | 14.6% | 8% | 4.4% |
| Feb 2026 | 40.4% | 32.6% | 14.6% | 8% | 4.4% |
| Mar 2026 | 42% | 34% | 12.5% | 6.8% | 4.6% |
| Apr 2026 | 37.2% | 36.9% | 13.5% | 7.4% | 5% |
| May 2026 | 40.9% | 33.1% | 14.9% | 6.7% | 4.5% |
| Jun 2026 | 40.3% | 32.7% | 14.6% | 8% | 4.4% |
| Jul 2026 | 42% | 34% | 12.5% | 6.8% | 4.6% |
| Aug 2026 | 41.5% | 33.5% | 12.3% | 8.2% | 4.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.5% | 455K | +0.2% | -0.6 points | |
| 2, held 2nd | 33.5% | 368K | 0% | -0.5 points | |
| 3, held 3rd | 12.3% | 135K | 0% | -0.2 points | |
| 4, held 4th | 8.2% | 90.5K | +22.3% | +1.4 points | |
| 5, held 5th | 4.5% | 49.5K | 0% | -0.1 points |
41.5%
Held 1st. 455K estimated branded searches, +0.2% vs prior month. Share -0.6 points.
33.5%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.
12.3%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Spyderco8.2%
Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
5.
Gerber4.5%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Gerber and its closest rivals
How has branded search demand for Gerber changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gerber worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among pocket knife brands worldwide increased from 3.7% to 4.5%.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among pocket knife brands worldwide peaked at 5% in April 2026 and was lowest at 3.7% in October 2025.
How did search popularity change for pocket knife brands worldwide in August 2026?
4 changes
In August 2026, Spyderco gained estimated Share of Search among pocket knife brands worldwide, from 6.8% to 8.2%.
In August 2026, Victorinox lost estimated Share of Search among pocket knife brands worldwide, from 42% to 41.5%.
In August 2026, Leatherman lost estimated Share of Search among pocket knife brands worldwide, from 34% to 33.5%.
Benchmade’s estimated Share of Search among pocket knife brands worldwide has lost ground for 3 months in a row, from 14.9% to 12.3% in August 2026.
Where does Gerber compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pocket knife brands | 5th of 5 | 4.5% | Shown above |
| Multitool brands | 4th of 5 | 4.9% | Show ranking |
| Baby food brands | 2nd of 5 | 41.8% | Show ranking |
How is Gerber measured?
Brandwave collects information about searches that people make online using Gerber’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gerber gear
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Is Gerber your brand?
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