CIVIVI vs Gerber:Which is more popular?
In September 2026, Gerber had more branded searches than CIVIVI among pocket knife brands worldwide. Gerber had about 49,500 branded searches, while CIVIVI had 22,200. Gerber made up 5.9% of all pocket knife brand searches we track, and CIVIVI accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about pocket knife brands, CIVIVI appeared in four of the five answers and Gerber in none.
Follow CIVIVI vs Gerber and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pocket knife brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CIVIVI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gerber did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Spyderco1st
Benchmade2nd- Kershaw3rd
Victorinox4th- CIVIVI5th
- Opinel6th
Leatherman7th
Gerber–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kershaw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Benchmade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spyderco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CIVIVI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Opinel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Leatherman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gerber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pocket knife brands
5 answers
Asked ChatGPT
“Which pocket knife brand should I buy?”
Asked ChatGPT
“What are the best pocket knife brands?”
Asked ChatGPT
“What's the best pocket knife brand for everyday carry?”
Searched Google, AI Overview
“everyday carry knife”
Searched Google, AI Overview
“pocket knife brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CIVIVI or Gerber more popular in search?
This chart shows how often people search Google for CIVIVI and Gerber by name. Each line represents a brand's share of searches for all eight pocket knife brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gerber, CIVIVI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Leatherman | Benchmade | Opinel | Spyderco | Gerber | Kershaw | CIVIVI | Victorinox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 17.7% | 11.9% | 6.5% | 4.4% | 17.7% | 2% | 0.39% |
| Nov 2025 | 42% | 18.8% | 12.6% | 6.9% | 4.6% | 12.6% | 2.1% | 0.41% |
| Dec 2025 | 43.1% | 19.3% | 15.8% | 8.6% | 5.8% | 4.7% | 2.1% | 0.52% |
| Jan 2026 | 40.9% | 18.3% | 15% | 10.1% | 5.5% | 6.7% | 3% | 0.49% |
| Feb 2026 | 40.3% | 18.1% | 18.1% | 9.9% | 5.4% | 5.4% | 2.4% | 0.48% |
| Mar 2026 | 42.7% | 15.7% | 15.7% | 8.6% | 5.7% | 8.6% | 2.6% | 0.42% |
| Apr 2026 | 45.4% | 16.6% | 13.6% | 9.1% | 6.1% | 6.1% | 2.7% | 0.36% |
| May 2026 | 42.9% | 19.3% | 15.8% | 8.6% | 5.8% | 4.7% | 2.6% | 0.34% |
| Jun 2026 | 41.7% | 18.7% | 15.3% | 10.3% | 5.6% | 5.6% | 2.5% | 0.33% |
| Jul 2026 | 44.5% | 16.3% | 16.3% | 8.9% | 6% | 4.9% | 2.7% | 0.43% |
| Aug 2026 | 41.6% | 15.3% | 18.7% | 10.2% | 5.6% | 5.6% | 2.5% | 0.5% |
| Sep 2026 | 43.6% | 16% | 16% | 10.7% | 5.9% | 4.8% | 2.6% | 0.43% |
How has the CIVIVI and Gerber comparison changed over the last 12 months?
3 findings
- Gerber was ahead of CIVIVI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CIVIVI’s share of searches among pocket knife brands worldwide moved from 2% to 2.6%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Gerber’s share of searches among pocket knife brands worldwide moved from 4.4% to 5.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for pocket knife brands worldwide in September 2026?
0 changes
Neither CIVIVI nor Gerber moved beyond provider rounding among pocket knife brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CIVIVI’s and Gerber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pocket knife brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.